Product GTM Support, Senior Manager (McLean)

The Opportunity:

The resource in this role will support efforts to define, establish, and lead Go-To-Market (GTM) execution for Booz Allen's leading edge product innovation. You bring experience and passion for understanding technology product-market fit to create and execute GTM programs across marketing, sales, and ecosystem partnerships. As the functional leader, you will get to work end-to-end to activate the company's existing operations internally as well as sales and partnership channels externally. In this role, you will help define and drive a cross-sector GTM strategy and execution across product marketing, sales, and ecosystem partnerships while ensuring successful market entry, adoption, and revenue growth. You will identify gaps and facilitate enablement plans and engage with leadership to assess strengths, capabilities, and market positioning, tailor GTM ensuring alignment with sector business objectives, and develop an execution plan aimed at driving revenue. This role is responsible for translating market opportunity into action by supporting product launch planning, enablement programs, and ongoing funnel optimization. You'll use data and sector or market engagement to guide decisions, surface insights, and continuously refine GTM strategy to maximize business impact.

How You'll Contribute:

• Support definition of end-to-end GTM strategy for new and existing product lines, including product market segmentation, positioning, launch planning, and execution.

• Drive cross company sector alignment across sales, product, marketing, and customer success to ensure consistent messaging and operational efficiency.

• Tailor and execute GTM plans that support sector pipeline development, accelerate time-to-revenue, and drive customer acquisition.

• Develop and maintain customer segmentation, ICPs, and competitive positioning frameworks.

• Collaborate with sectors to influence roadmap and ensure market-fit through feedback loops.

• Partner with marketing to craft compelling messaging and enable multi-channel campaigns.

• Identify, build, and manage key technology and channel partnerships.

• Own key GTM metrics and reporting, including pipeline growth, funnel conversion, win or loss insights, and partner-influenced revenue.

Join us. The world can't wait.

You Have:

• 7+ years of experience driving Go-To-Market strategy and execution across technology product technical sales, business development, or product marketing

• Experience in successfully growing non-traditional or non-labor based business across sectors and integrating with traditional services based delivery

• Experience working across technical product teams, business partners, market leaders and customer segments to drive strategy and growth

• Experience building and driving technology and channel partnerships

• Experience using data-driven techniques for technology go-to-market

• Bachelor's degree in a Marketing, Computer Science, or Business field

Nice If You Have:

• Experience with sales operations, including incentive compensation, quota, and discounts

• Experience owning complex product launches and go-to-market execution across multiple customer segments

• Experience working with U.S. government mission customers

• Possession of excellent problem-solving, analytical, and critical thinking skills

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Identity Statement

As part of the application process, you are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.

• If this position is listed as remote or hybrid, you'll periodically work from a Booz Allen or client site facility.
• If this position is listed as onsite, you'll work with colleagues and clients in person, as needed for the specific role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.