Sr Specialist E-Commerce Strategy
- Proactively leverage data and insights to understand the Online category landscape, identify business drivers and provide solution recommendations
- Be a subject matter expert for all Omni data and insight capabilities, knowing how to leverage each to their fullest extent to answer key business questions
- Collaborate with field teams and broader NUSA to ensure Online data and reporting accuracy
- Size eCommerce category opportunities and initiatives to prioritize and roadmap strategy
- Regularly measure and report category share results/gaps and provide recommendations
- Develop process for post-analytics to quantify and prioritize eCommerce strategies
- Focus on continuous improvement in how we assess and understand the digital landscape
- Identify and spearhead cross-functional workstreams on assortment, pricing, paid media, and content
- Regularly connect with the Field, Brand, and Commercial Development on Online performance and business needs; bubble-up opportunities to refine our strategic roadmap
- Partner with field teams on strategic projects and customer presentations, enabling NWPB to build credibility and influence as the digital authority
- Gather industry eCommerce best practices and benchmark NWPB to other leading CPGs
- Stay connected with NUSA eCommerce counterparts to share learnings
- Stay attune to new capabilities in-market to flag competitive edge opportunities
- Collaborate with Market Analytics to plan and deliver shopper insights projects
- University Degree (BA/BS) or equivalent experience and minimum 3 years of related work experience
- Category management or business analytics role preferred
- eCommerce experience preferred
- Strong technical skills and expertise with analytics
- Advanced MS Excel and PowerPoint skills
- Analytical experience with Circana, Stackline and/or other syndicated data
- Shows relentless curiosity and proactively shares ideas with teams
- Effectively distills large swaths of data into compelling and straight-forward narratives
- Takes a lead role with stakeholders to confidently voice and advocate support for key opportunities
- Takes initiative to build ongoing connections outside of immediate team for professional development and solving for complex challenges
- Creates contingency plans for potential roadblocks and reacts quickly with solutions
- Comfortable and effective at communicating/presenting to senior level audiences
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