Digital Content Manager

Lynchburg, VA

Job Description
WSET ABC 13 in Lynchburg, Virginia has an immediate opening for a Digital Content Manager to oversee news content for overall fairness, balance, and accuracy on our digital and social media platforms. The ideal candidate will produce daily digital and social content, oversee digital producers, and implement our strategy to grow our audience on all of our digital platforms. You will work closely with producers and reporters on daily selection and coverage. The expectation is that the Digital Content Manager will lead by example.
Responsibilities of our Digital Content Manager will include (but are not limited to):
Oversee digital and social platforms to ensure we are serving our local communities by sharing relevant information to alert, protect, and empower our audiences
Supervise digital producers, review stories and posts, and provide feedback to encourage powerful storytelling
Collaborate with News Directors and other station managers to create special content
Spearhead management and innovative management of social media channels, including growing our YouTube channel
Edit both short-form and long-form videos to upload on social media and YouTube
Use social media analytics tools such as Sprout Social to monitor our audience and social platforms
Use Google Analytics to keep an eye on website performance and informing future content decisions
What skills do you need to be successful in our role?
Proven track record of creating compelling and engaging stories across multiple platforms
Ability to perform well under pressure, experience managing breaking news, and meeting strict deadlines
Expert multitasker with the ability to pivot on a moment's notice
Excellent news judgment and analytical skills
Creative and enterprising spirit
Ability to identify problems and provide solutions
A strong commitment to journalistic standards and ethics
Extraordinary people skills with an emphasis on coaching and motivating
Strong understanding of how to drive digital traffic
A college degree in Journalism or a related field is preferred
Strong writing skills and a proven track record for getting results on initiatives
EEO AND INCLUSIVITY:
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
The salary compensation range for this role is $43,930 to $50,938. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Posted 2026-07-31

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