Product Specialist
Product Specialist
Training will include:
- Utilization of Customer Retention Management system (CRM)
- Step by step guidance on customer interaction
- Daily tasks
- Product training
- Business Development Center (BDC)
- Online Manufacturer Training
- Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
- Understanding of paperwork
- Importance of Customer Satisfaction Index (CSI)
- Conflict resolution
- Inner workings of the automobile business
- Delivery process
- Customer follow up process, appointments
- Finance and Insurance (F&I) products
- Visit other dealerships
Requirements and standards:
Individual Standards
The Product Specialist must:
- Be a college graduate (preferred)
- Possess the character and appearance standards of your specific dealership
- Maintain a positive, wholesome attitude towards life and the sales profession
- Engage in some kind of self-improvement program regularly
- Get along well with other employees of the dealership
- Possess excellent communication skills, face-to-face and over the phone
Work Organization Standards
The Product Specialist must:
- Know how to set objectives or quotas and how to figure a method or program of action to reach those goals
- Come to work each day with a plan of work for the day
- Have a positive owner-follow-up system
- Ability to be openly communicate with management
Knowledge Standards
The Product Specialist must:
- Learn why people buy and how to meet the needs of various types of customers
- Know the company sales and credit policies
- Have a thorough product knowledge of your own products and a general knowledge of competitive products
- Follow a sales plan with every customer
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