Principal Product Manager - Marketplace Shop

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit .

Role Overview

We are looking for a Principal Product Manager - Marketplace Shop to lead the consumer and partner experience for ID.me's Marketplace products. Our mission-driven team is dedicated to supporting individuals who serve our communities, including Veterans, Teachers, First Responders, and Nurses. If you're passionate about leading a rapidly growing, purpose-driven consumer marketplace, this is the role for you.

Key Responsibilities

• Own product strategy, roadmap, and execution, driving initiatives from start to finish


• Deeply understand and empathize with user needs to create impactful solutions


• Tackle complex problems with first-principles thinking


• Define and communicate ID.me Marketplace’s product vision and strategic direction


• Set clear Key Performance Indicators (KPIs) to measure product success


• Write clear, detailed product requirements and documentation


• Use data and insights to prioritize features effectively


• Develop cross-functional program plans that address interdependencies across teams


• Conduct market research to explore opportunities in new markets and verticals


• Collaborate with cross-functional leaders to drive the commercial success of our products

Basic Qualifications

• 7+ years of product management experience in consumer marketplaces or e-commerce


• Bachelor’s Degree in Business, Economics, Engineering, Computer Science or a related field


• 2+ years of experience implementing AI/ML into product

Preferred Qualifications

• First principles thinker capable of decomposing complex problems into foundational elements


• Comfortable making tough decisions in ambiguity


• Skilled with AI to rapidly deliver compelling shopping experiences for ID.me members


• Track record of success delivering quantifiable results for customers and users


• Proven track record of overcoming challenges and persevering to accomplish worthy goals


• Seeks alignment with product leadership and coordinates effectively across teams

The Ideal Candidate Will Thrive In:

• A culture focused on building high-quality products


• A dynamic, fast-paced environment with shifting priorities


• A team player with strong self-management and work ethic


• A self-starter with a passion for technology, learning, and continuous improvement

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

U.S. Pay Range

$175,000 - $234,000 USD

Mountain View, CA Pay Range

$202,000 - $250,000 USD

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$202,000 - $250,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy . If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.