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Marketing Data Management Analyst (Intermediate-level)

USAA
Chesapeake, VA
Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

The Analytics Enablement team, part of the Marketing, Strategy & Analytics organization, works in service of frontline Analytics and Media Execution teams across USAA's lines of business. Our vision is to ensure USAA's Marketing organization has industry-leading information delivery and reporting access to power downstream applications across the marketing campaign lifecycle. Marketing delivers quality reporting and data intelligence solutions to the organization and assists USAA line of business teams with drawing insights to make informed, data-driven marketing decisions.

As a dedicated Marketing Data Management Analyst, you are critical to support Paid Media data management and will be engaged in all phases of the data management lifecycle. The role has experience on how to plan, deliver, stitch, and manage advertising/marketing data so it can be easily leveraged by business partners.

Role

In this role, you will work within defined guidelines and framework, manages and analyzes information using a variety of techniques and tools, supports data management efforts with business owners and technical teams to manage and analyze information and data including master and reference data in adherence to USAA internal policies, standards, procedures, and external laws and regulations. This role will support one or more information management functions:

  • Metadata management to ensure information is understood.
  • Data Quality to ensure data is measured and trusted.
  • Retention Management to ensure data is retained and purged appropriately.
  • Data Security to ensure data is properly secured and handled based on sensitivity and regulatory requirements.

This may include working with the Information Asset Stewards and technical Owners to log data sources, support the Authoritative Data Source certification, ingest metadata and data lineage into the Enterprise Data Repository, provide data quality oversight, monitor data SLAs and data quality index, remediation times, and monitor material modifications to ensure re-certification occurs if warranted.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.

What You'll Do

  • Support maintenance of Information Asset Inventories to ensure data and assets are cataloged appropriately.
  • Supports delivery of information in accordance with Information Governance standards and data management practices through documentation, collaboration, and execution of defined processes.
  • Maintains metadata repository and proper metadata association.
  • Supports team members in reviewing, validating, and recording metadata and data quality information.
  • Develops and documents definitions and data quality rules that support critical business processes.
  • Support the maintenance of metadata repository and proper metadata association.
  • Documents data quality plan and implementing approved data quality rule checks.
  • Monitors data quality results, reports and dashboards, and escalates as appropriate.
  • Supports documentation and update of data quality corrective action plans.
  • Support creation and maintenance master or reference data
  • Supports archiving and purging activities of data in compliance with legal requirements by partnering with IT.
  • Support and begin to define the development of processes and enhancements to mitigate data quality risks.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What You Have

  • Bachelor's Degree in Business or Science discipline; OR 4 years of relevant data and analytics or technical experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 2 years of experience in an information management practice, business application function, or data delivery; OR Advanced degree in a Business or Science discipline.
  • Working knowledge of data management practices and awareness of data governance theories and tools.
  • Beginning SQL knowledge including SQL-based languages.
  • Ability to build business knowledge through meaningful partnerships at the individual contributor and leadership levels.
  • Demonstrated critical thinking and problem-solving skills.
  • Demonstrated presentation and communication skills.

What Sets You Apart

  • Experience in Agency/Paid Media data management
  • Experience integrating and aggregating media data from advertising partners and platforms into databases and marketing capabilities. Preferred Platforms: Google Marketing (CM360, SA360, DV360), Social (Meta, Snapchat), Demand Side Platforms (DSPs) such as Yahoo, Amazon and DV360
  • Experience in data hygiene, to include data lineage source to target mappings, identifying and correcting data discrepancies/anomalies, root cause analysis, and detecting gaps/opportunities across data migration.
  • Experience as an information steward, identifying and managing critical data.
  • US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $77,120 - $147,390.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Posted 2025-09-27

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