Senior Strategic Campaign Manager

***This role is based at our corporate office in McLean, VA***

The Senior Strategic Campaign Manager plays a pivotal role in enabling Hilton's Marketing & Loyalty organization to deliver integrated customer-centric campaigns at a global scale. In this role you will drive global marketing campaign excellence and orchestration.

You will serve as a senior cross-functional orchestrator responsible for driving alignment, consistency, and performance across the campaign lifecycle. The Senior Manager elevates campaign management from executional coordination to a strategic enterprise capability, ensuring predictable delivery, stronger decision-making, and continuous improvement.

Reporting to the Director, Global Marketing Strategy, Operations & Program Management, you will operate with influence and autonomy. You will partner closely with leaders across Hilton's Marketing & Loyalty organization, as well as agencies, to enable end-to-end campaign excellence.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Lead the orchestration of complex, multi-channel marketing campaigns across regions, agencies and business units, supporting acquisition, retention, revenue, and brand objectives.
• Act as a senior integrator across strategy, creative, media, CRM, digital, analytics, brand and technology teams to ensure cohesive execution aligned to enterprise priorities.
• Establish clarity on roles, responsibilities, dependencies, and decision rights within a matrixed operating model for effective campaign execution.
• Drive disciplined campaign governance through structured weekly reviews, including milestone tracking, performance checkpoints, issue resolution, and decision documentation, ensuring clear accountability across functions and regions.
• Partner closely with regional marketing leads (Americas, APAC, EMEA) to balance global standards with local market needs. You will facilitate weekly alignment to manage localization requirements, creative development, and execution readiness without compromising strategic objectives.
• Identify systemic gaps or inefficiencies in ways of working and lead improvements in process, governance, and collaboration.
• Coordinate across a range of stakeholders to ensure effective campaign implementation according to defined strategic intent
• Champion and standardize the campaign excellence approach and operational process to ensure consistent adoption across teams

How you will collaborate with others:

• Serve as a trusted advisor to senior marketing leaders, providing campaign progress, risks, trade-offs, and performance.
• Facilitate cross-functional forums, reviews, and working sessions to drive accountability.
• Shape alignment and momentum through strong storytelling.
• Partner with teams within Hilton and across agencies to ensure campaign workflows, integrations, and activation approaches are efficient and scalable.

What projects you will take ownership of:

• Manage weekly, monthly and quarterly campaign status updates, roadmaps and timelines for various levels of the organization.
• Lead campaign kick-offs across all agencies, functional, brand and regional marketing teams.
• Lead structured post-campaign reviews and ensure insights are captured, shared, and applied to future initiatives.
• Identify, document and manage campaign dependencies and risks across cross-functional workflows.
• Enable leadership visibility into campaign impact and performance trends across the enterprise.
• Ensure campaign strategies, assets, targeting, channel mix, and measurement align with defined objectives and customer strategy.
• Act as a senior marketing generalist capable of translating across disciplines and aligning execution to outcomes.
• Understand and drive adoption of AI tools and methodologies to increase operational efficacy.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Seven (7) years of work experience in Marketing Strategy, Operations, Campaign Management or Project Management.
• Four (4) years of experience managing the execution of integrated plans or campaigns in a large, matrixed organization.
• Understanding of how multiple marketing functions work (analytics, technology, creative, media, CRM) and best-in-class integration in a modern marketing environment.
• Experience shaping alignment and momentum through clear storytelling at various levels of an expertise.
• Travel 5%
• Work from McLean, VA office

It would be useful if you have:

• Experience presenting to groups in person and via phone.
• PMP or Agile certifications.
• Experience operating independently and pursuing innovative solutions.
• Experience working with creative teams and supporting complex creative projects.
• Knowledge of digital, traditional, and social creative methodologies and specifications.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.