Email & SMS Marketing Manager

Location: [Remote/Hybrid/In-Office Optional]

Are you ready to build a career that’s not just a job but a meaningful journey? At Born Primitive, we offer more than just work — we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you’ll thrive both personally and professionally.

Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom . We’re inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don’t just work here — they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.

If you’re passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.

We are seeking a data-driven, revenue-focused Email & SMS Marketing Manager to own our

lifecycle marketing engine and maximize revenue, retention, and customer engagement across

our owned channels.

This role is responsible for building, forecasting, executing, and optimizing Email and SMS as a

primary revenue and retention channel. You will own the customer lifecycle experience post-

capture, ensuring list health, conversion performance, and a strong returning customer rate.

If you're passionate about leveraging data insights to enhance the customer experience and drive

impactful, targeted marketing initiatives, this role is designed for you.

Responsibilities:

• Revenue Ownership & Channel Performance

• Own monthly Email & SMS revenue forecasting, pacing, and performance against targets.
• Plan, build, QA, schedule, and deploy all Email and SMS campaigns across promotional, product launch, merchandising, and brand initiatives.
• Build and manage campaign calendars aligned with product launches, promotions, and merchandising priorities.
• Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs.
• Identify opportunities to scale send volume responsibly while protecting list quality, engagement, and brand trust.

• Campaigns & Automated Flows

• Strategize, build, execute, and optimize all Email and SMS campaigns across US and International markets using Klaviyo.
• Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows.
• Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and revenue• Segmentation & Personalization.
• Build advanced segmentation strategies to improve targeting, personalization, and performance.
• Regularly audit segments to remove low-quality, inactive, or non-performing audiences.
• Leverage behavioral, transactional, and engagement data to improve message relevance.

• Retention & Loyalty

• Own lifecycle retention strategy utilizing Okendo Rewards and loyalty programs.
• Drive healthy returning customer rate through post-purchase engagement and repeat purchase strategies.
• Partner with eCommerce and CX teams to improve customer lifecycle touchpoints.

• Onsite Capture Optimization

• Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates.
• Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance.

• Reporting & Optimization

• Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs.
• Present channel performance, forecasts, and optimization plans to senior leadership.
• Translate insights into actionable improvements across strategy and execution.

• Cross-Functional Collaboration

• Work closely with Creative, Merchandising, Paid Media, Product, and eCommerce teams to align campaign execution and messaging.
• Provide creative briefs and performance feedback to support high-converting assets.

Qualifications:

• Bachelor’s degree or equivalent experience.
• 5+ years of Email & SMS marketing experience within DTC or eCommerce environments.
• Proven experience owning lifecycle marketing programs, flows, and campaign execution.
• Advanced experience with Klaviyo including segmentation, automation, deliverability, and reporting.
• Strong analytical and forecasting skills with a revenue-focused mindset.
• Experience presenting performance insights and pacing updates to leadership.
• Deep understanding of lifecycle marketing, retention strategy, and channel health management.