Marketing & Sales Director

Job Description

Job Description

Description:

POSITION SUMMARY:

• The essential functions of the job for the Marketing and Sales Director, requires, and may be amended from time to time at the sole discretion of Viva Senior Living to include, but are not limited to the following:
• Comply with standards of business conduct in accordance with federal, state and local health and regulatory standards and guidelines, as applicable.
• Must possess, at a minimum, a high school diploma or a GED
• Must be able to work well with peers in a congenial work environment, and above all, maintain the utmost compassion and dignity to the residents and adhere to the Resident Bill of Rights.
• In exigent circumstances, the employee may be subject to call back during emergency conditions (e.g., severe weather, evacuation, temporary staffing shortages, etc.).
• Must adhere to Viva Senior Living’s attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook.
• Must be able to read, write, speak and understand English.
• Must maintain the highest standards in caring and servicing the needs of the residents and residents' family members and loves ones.
• Must adhere to all facility policies and procedures.

RESPONSIBILITIES/ACCOUNTABILITIES

• Responsible for achieving maximum occupancy and total revenue potential, generating new prospects, and converting prospects into residents.
• Responsible for coordinating move-ins and move-outs of residents.
• Creating “referral” relationships from business partners
• Answer telephone inquiries, schedule visits, conduct tours and close sales as needed
• Process all required information necessary to complete a successful move-in
• Business development and lead management
• Maintains or grows occupancy to maximum levels
• Identifies and develops professional referral sources
• Ensure that the department operates within budget
• Complete weekly and monthly reports
• Schedule and promote special functions, lectures and seminars related to marketing
• Develop and implement advertising
• Participate in development of effective sales and marketing plan
• Participates in new resident orientation and welcoming process
• Participates in General Orientation Program
• Manage and appropriately categorize Prospects and Leads by using Viva’s standards and protocols to establish follow-up communication
• Demonstrates solid understanding of Viva Senior Living’s programs
• Plan and provide an engaging and driven presentation style with the ability to communicate to the Prospect the benefits of living in a Viva Community
• Utilize outstanding Interpersonal skills to cultivate family relationships as well as seek to establish new business prospects
• Maintain a general knowledge of the competition and be able to speak to why Viva is the ultimate choice in Senior Living
• Work collaboratively with Executive Director and Regional Marketing Director
• Maintain detailed Lead and Prospect Information
• Build your identity in the marketplace as the representative of the Viva, and be seen as the solutions provided in this area of Senior Living
• Performs other duties as required

ANNUAL HEALTH REQUIREMENTS:

• Must provide annual verification of a negative TB skin test.
• Proof of full COVID-19 vaccination required with exceptions for medical and religious accommodations.

PHYSICAL AND SENSORY REQUIREMENTS:

(With or Without the Aid of Mechanical Devices)

• Must be able to move intermittently throughout the workday.
• Must be able to cope with the mental and emotional stress of the position.
• Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure that the requirements of this position can be fully met.
• Must meet the general health requirements set forth by the policies of this facility, which include a medical and physical examination.
• Must be able to relate to and work with the ill, disabled, elderly, emotionally upset, and, at times, agitated residents
• Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
• May be necessary to assist in the evacuation of residents during emergency situations.