Marketing Manager
Job Title: Marketing Manager (Brand Storytelling)
Location-Type: Onsite (5 days/week – Arlington, VA)
Start Date Is: ASAP
Duration: Full-Time (Permanent)
Compensation Range: $120,000–$140,000 base bonus/profit sharing
Job Description:
The client is seeking a Marketing Manager to lead brand storytelling and content strategy for a growing data center development firm. This role will partner closely with executive leadership to translate complex infrastructure concepts into clear, compelling narratives across PR, events, and digital channels. This is a highly visible, hands-on role focused on shaping brand voice, executing content, and elevating how the company shows up externally.
Day-to-Day Responsibilities:
- Partner directly with executive leadership to capture vision and translate it into clear, compelling brand messaging
- Develop and execute content strategy across channels including LinkedIn, press releases, thought leadership, and event communications
- Own content creation end-to-end, including writing, editing, and publishing across digital and print platforms
- Support and market industry events, conferences, and announcements through cohesive messaging and collateral
- Collaborate with internal teams and external partners (PR firms, agencies, designers) to execute campaigns and initiatives
- Maintain and manage an editorial calendar to ensure consistency in voice, tone, and messaging
- Translate complex infrastructure and data center concepts into accessible, engaging content for a B2B audience
- Monitor brand presence and optimize messaging based on performance, audience engagement, and market insights
Requirements:
Must-Haves:
- 3–6 years of experience in B2B marketing, communications, or brand storytelling
- Strong writing and editing skills with experience creating thought leadership, PR, or executive-level content
- Proven ability to translate complex ideas into clear, compelling messaging
- Experience developing and executing content across multiple channels (PR, events, social, digital)
- Experience working cross-functionally with internal stakeholders and external partners/agencies
- Comfort working directly with senior leadership to shape messaging and brand voice
- Experience in B2B environments such as infrastructure, real estate, energy, industrial, or related fields
- Ability to operate in a fast-paced, hands-on environment with strong ownership and execution
Nice-to-Haves:
- Experience in data center, digital infrastructure, or real estate development industries
- Background working in agency environments or across multiple brand portfolios
- Experience supporting executive communications, ghostwriting, or founder-led brands
- Familiarity with AI tools for content creation and optimization
- Existing relationships with media, PR, or industry networks in the DC area
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