Selling General Manager - Richmond

Posted Monday, January 5, 2026 at 5:00 AM

Join our Team and Make a Difference!

At Lifeway Mobility, we believe that everyone deserves to live comfortably, independently, and safely in their own homes. As a leading nationwide provider of accessibility solutions, we are dedicated to enabling individuals with accessibility needs to remain in the place they love.

We are hiring a Selling General Manager in the Richmond area, to open a new location, build a team, and g row a local market providing exceptional service to our residential customers with mobility challenges.

Do you have expertise in (B2C) residential (DME) Durable Medical Equipment for patient mobility , safety, and independence in the home? We want to talk to you!

As a Selling General Manager , you will lead your team to earn 5-star customer experience reviews, through consultative in-home sales appointments, timely installation of new equipment, and responsive service for maintenance and repairs.

• Achieve sales goals for number of appointments, conversation rate and total sales revenue.
• Timely completion of estimates and contracts with a clear product solution and scope of work.
• With Shared Services support, lead your team in relationship development with community and patient referral sources, holding in-services, and hosting events to promote in-home mobility products.

Operations Responsibilities:

• Review each sale and project to confirm quality standards of product, installation and customer satisfaction.
• Local vendor management – find and develop relationships with local and regional subcontractors/vendors as needed.
• Point of Escalation – respond to and resolve escalated situations with customers, systems, and processes.
• Maintain accurate and adequate inventory for all stocked equipment.
• Manage fleet/vehicle maintenance, repairs and cleanliness.
• Ensure timely response and completion of all service calls; tracking warranty information, confirming satisfactory completion and billing of all service requests.

Leadership Responsibilities:

• Lead by example with ride-alongs, mentoring, and developing an understanding of each role (marketing, sales, installation, operations).
• Hire, train and develop your team to achieve goals and exceed customer and referral partner expectations.
• Achieve revenue targets and manage costs to a budget on a monthly, quarterly, and yearly basis, ensuring net profit goals are met.
• Scale and grow your local market.
• Communicate, educate and ensure team compliance with laws, regulatory agencies, and company policies.

Required Industry Experience, Skills, and Travel

• Residential Durable Medical Equipment (DME) industry experience required (B2C).
• Proven experience as a successful Sales producer and manager.
• Excellent spoken and written communication skills, presentation skills, and project management skills.
• Strong interpersonal skills and the ability to lead and develop a team.
• Excellent leadership and decision-making skills.
• Financial acumen including understanding of a budget.
• Excellent problem-solving skills.
• Knowledgeable in Microsoft Word, Excel, Outlook, PowerPoint, and Teams.
• Travel up to 10% as needed.

At Lifeway Mobility, we care about our employees' well-being. Join our team and enjoy a comprehensive benefits package that includes medical, dental, vision, 401k, employer paid life and LTD and some voluntary benefits too. We set you up for success at the start- with our Academy, which includes virtual and in person training, ongoing support, and the opportunity to grow, either in your role, or into a new role. Plus, you'll have the opportunity to relax and recharge with 7 paid holidays and three weeks of PTO.

Apply now to be a part of our team. Ready to elevate your career with us?

Lifeway Mobility is an Equal Opportunity Employer