Strategic Design and Experience Lead

Position Overview

The Strategic Design and Experience Lead (SDEL) serves as the Government’s primary design thought partner and customer experience strategist for this program. The SDEL bridges Operational & Engagement (O&E) activities with IT, Cybersecurity, and Data efforts, driving innovation in how information, services, and digital experiences are delivered to the military community. This role combines strategic vision with hands-on execution to foster human-centered design, guide creative and brand strategy, interpret user insights, and enable modern, accessible, and data-informed customer experiences across enterprise initiatives.

Key Responsibilities

Tasks include but are not limited to:

• Serve as the Government’s primary advisor for strategic design, customer experience, and innovation initiatives under the task order.
• Bridge O&E efforts with IT, cybersecurity, and data teams to ensure cohesive, user-centered service and experience delivery.
• Develop and communicate design vision and experience strategies that align with organizational goals and mission objectives.
• Lead human-centered design practices, including journey mapping, usability testing, iterative design, and continuous experience optimization.
• Interpret and translate customer feedback, behavioral data, and user insights into actionable design and experience improvements.
• Guide creative, brand, and experience strategies to ensure consistency, accessibility, and effectiveness across platforms and touchpoints.
• Apply modern UX/UI best practices and accessibility standards (including Section 508 and WCAG) to digital products and services.
• Support agile website, application, and native mobile development efforts by providing UX strategy, testing oversight, and evaluation.
• Collaborate with senior leadership, Program Managers, product owners, and technical teams to align experience initiatives with enterprise priorities.

Required Qualifications

• Minimum of five (5) years of experience shaping and delivering strategic design, customer experience, and/or brand innovation initiatives for Government or large-scale enterprise environments.
• Minimum of five (5) years of experience applying human-centered design methodologies, analyzing user feedback and behavioral data, and/or leading creative or brand strategy efforts.
• Minimum of three (3) years of experience providing design vision and innovation strategies to senior leadership, Program Managers, and product owners in alignment with organizational objectives.
• Minimum of three (3) years of experience applying modern design practices and digital UX principles, including accessibility standards (Section 508/WCAG), UI/UX testing, evaluation, and optimization within agile website, application, and native mobile development environments.

Desired Qualifications

• Bachelor’s degree in a relevant field such as Communications, Marketing, Human-Centered Design, Business, or a related discipline.
• Experience working with or interpreting user-centered data, digital performance metrics, and customer feedback to inform strategic decision-making.
• Professional certifications in usability or UX design, human-centered design, analytics or marketing, and/or project or program leadership (e.g., PMP or PgMP).

About DysTech

Dynamic Systems Technology, Inc. (DysTech) delivers innovative, people-focused solutions that support complex federal missions. We specialize in combining strategy, technology, and human-centered approaches to improve services, experiences, and outcomes for Government clients and the communities they serve.