VP of Sales

A top client is seeking a strategic and results-driven Vice President of Sales in Virginia to drive a high-performance, data-informed sales organization across both the home health and hospice service lines. This person should balance strategic oversight with hands-on leadership, building systems, coaching teams, and shaping culture.

Reporting directly to the President, the Vice President of Sales will be responsible for developing and executing the company’s go-to-market strategy in both existing and new geographies, leading a scalable and high-performing sales organization, and driving profitable revenue growth.

As the VP of Sales you will be responsible for:

Strategic Vision & Growth Leadership

· Design and implement growth strategies to increase patient census and market share across Home Health and Hospice divisions.

• Establish performance standards and implement KPIs aligned with growth and patient census goals for both the overall organization and individual performance.
• Partner with executive leadership to forecast growth, set realistic targets, and align sales with operational capacity.
• Assess current team and commission structure and develop strategic recommendations to ensure sales organization is poised to scale with both organic and inorganic growth.

Sales Team Development & Coaching

• Manage, mentor, and develop a team of community liaisons and account executives.
• Implement structured sales training, ride-alongs, and weekly performance reviews.
• Foster accountability through cross-functional collaboration between sales, clinical, finance and operations teams.

Business Development: Market Expansion & Relationship Management

• Expand referral networks with hospitals, skilled nursing facilities, assisted living communities, and physician practices.
• Identify market trends and competitive shifts to adapt tactics in real time.
• Drive consistency and professionalism in external partner communication.
• Support key relationships and partnerships to advance the company’s market position and reputation.

Data-Driven Execution & Sales Operations

• Oversee CRM utilization and ensure accurate reporting and data hygiene.
• Develop referral tracking dashboards and performance analytics.
• Partner with marketing to ensure alignment of messaging and lead generation.
• Support the development and ongoing management of the sales budget

To be successful in the role you must possess:

• 8+ years in healthcare sales leadership, with direct experience in home health or hospice.
• Proven track record of cultivating high-performing teams and mentoring talent to exceed organizational goals.
• Familiar with Medicare regulations, hospice compliance standards, and referral dynamics.

Skills

• Strategic thinker with analytical chops; adept at managing KPIs and sales dashboards.
• Motivational coach who develops talent through structure and inspiration.
• Confident communicator with C-suite presence and field credibility.
• Executive presence, exceptional communication, negotiation, and relationship-building skills
• Strong process builder: can implement territory plans, incentive programs, and CRM workflows.

If you are ready to work with a growing organization where you can me an impact, please apply today!