Director Digital Strategy & Integrated Visibility

Job Description

Job Description

Director Digital Strategy & Integrated Visibility

BRG Communications | Hybrid – Alexandria, VA

BRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeek’s Outstanding Small Agency of the Year for 2026, BRG helps organizations build credibility, strengthen visibility, and drive meaningful audience engagement through integrated communications strategies.

We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRG’s next phase of evolution.

About the Role

The Director Digital Strategy & Integrated Visibility will lead BRG’s integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.

This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.

The ideal candidate is equally comfortable:

• providing senior-level client counsel
• guiding integrated visibility and engagement strategy
• leading cross-functional collaboration and implementation
• supporting new business growth and pitches
• translating emerging trends into practical recommendations
• helping build scalable agency capabilities over time

Key Responsibilities

• Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
• Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
• Partner with account leadership to strengthen integrated client programs
• Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
• Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
• Support agency growth, new business strategy, and integrated capability development
• Collaborate across account services, research and insights, analytics, creative, operations, and business development teams

Qualifications

• 8–12+ years of experience in digital strategy, integrated communications, or agency leadership
• Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
• Experience leading integrated paid, owned, earned, and organic digital programs
• Strong executive presence and client counsel skills
• Entrepreneurial mindset with interest in helping build and evolve agency capabilities
• Healthcare, wellness, association, or mission-driven sector experience preferred

Why BRG

This role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.

Benefits include:

• Hybrid and flexible work environment
• Generous PTO and Summer Hours
• 100% employer-paid healthcare and dental coverage
• 401(k) with employer match
• Professional development support
• Better Living Bucks program

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.

Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.