Senior Product Manager - Audience Data & Insights

Description

Join Team CARFAX as a Senior Product Manager - Audience Data & Insights

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four day summer work week continues in Summer 2026!

The Senior Audience & Insights Product Manager will leverage consumer data to drive personalization across millions of users as they shop, buy, maintain, or sell cars. You'll implement the Customer Data Platform (CDP) into our products and processes while creating consumer insights that enable personalized experiences across all touchpoints.

You'll connect product teams, analyze cross-product engagement, and identify opportunities to increase user engagement. This role drives our consumer data strategy, ensuring insights are comprehensive, high-quality, and effectively leveraged across the organization to create unified customer experiences and business value. The ideal candidate brings strong product management experience, technical data fluency, and an entrepreneurial mind.

At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 4 days a week in our Centreville, VA office subject to change with future business needs. Our office will be moving to Reston, VA in 2026!

What you'll be doing:

• Own and Evangelize Carfax’s Consumer Audience Data Strategy: Define product vision, strategy, and solutions for centralized consumer audience while evangelizing data value to drive adoption and organizational buy-in.
• Drive CDP Distribution and Accessibility: Manage data products/endpoints enabling seamless integration and leverage by all downstream teams.
• Define Segmentation and Success: Develop segmentation frameworks, personas, and data products identifying high-value opportunities; establish KPIs measuring adoption and personalization effectiveness.
• Govern and Ensure Quality: Partner with Engineering on architecture decisions and lead platform governance for scalable, secure consumer data platform.
• Proactively Close Data Gaps: Map all data sources to create unified, compliant customer views; identify and close critical gaps for complete, activation-ready intelligence.
• Serve as Cross-Product "Data Glue": Connect product lines, break down silos, ensure unified consumer experiences by delivering shared audience insights and coordinating implementation.
• Lead Development Teams: Lead cross-functional teams (Engineering, AI, Analytics) in developing and launching audience-centric products; establish governance and adoption frameworks.
• Analyze Behavior and Transform Insights: Analyze consumer needs, cross-product behavior, and drop-off points; transform intelligence into actionable data products, personas, and features.

What we're looking for:

• 5+ years of product management focused on large scale platforms or services (preferred)
• Previous experience launching and/or leading a Customer Data Platform
• Proven experience managing data products, data APIs, or centralized data services (preferred)
• Experience with audience segmentation, personas, and cross-product engagement analysis
• Entrepreneurial mindset, with a bias toward action and customer focused innovation. You thrive on challenges and work proactively rather than reactively.
• Highly collaborative with excellent communication skills - able to manage stakeholders up, down, and sideways.
• Exceptional problem solving and analytical skills; willingness to get into the details and drive clarity from ambiguity.
• Proven ability to push forward on multiple projects simultaneously.
• Passion for making decisions quickly in order to seize opportunities that lead to team success.
• BA/BS

What’s in it for you:

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces
• For a comprehensive list of benefits, please visit our website:

Don’t just take our word for it:

• 10X Virginia Business Best Places to Work
• 10X Washington Post Top Workplace
• 9X Washingtonian Great Places to Work
• 3X St. Louis Post-Dispatch Best Places to Work

About CARFAX and S&P Global Mobility

S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.

CARFAX , part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

US Equal Opportunity Employer Statement:
CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.

Canadian Equal Opportunity Employer Statement:
CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected] .