Marketing Manager, Customer Engagement

About MyStudio

MyStudio is a fast-growing SaaS platform serving membership-based businesses—primarily martial arts, fitness, and children’s education studios. We empower over 2,000 businesses worldwide with tools that automate payments, streamline operations, and help owners grow revenue around the clock.

Founded by studio owners in 2018, we understand the real challenges our customers face and we build solutions that give them more time, better insights, and stronger businesses.

The Role

We’re looking for a data-driven Marketing Manager, Customer Engagement to own and scale our customer marketing engine.

This role is responsible for increasing engagement, retention, expansion revenue, and customer lifetime value through strategic, multi-channel lifecycle marketing. You will build campaigns and programs that drive adoption, advocacy, cross-sell, and upsell while partnering closely with Sales, Product, and Customer Success.

This is a hands-on role for someone who loves building from the ground up, thrives in fast-moving environments, and knows how to translate customer data into measurable growth.

What you’ll be doing: (Your responsibilities)

• Developing and implementing customer marketing plans aligned with business goals and the customer lifecycle.
• Building new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell.
• Managing customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards.
• Developing customer-focused content — like user guides, newsletters, brochures, and sell sheets — and ensuring sales and customer success teams have access to relevant materials.
• Ownership of customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions across products, services, and events.
• Analyzing customer data and campaign performance using CRM and marketing automation tools, and conducting customer satisfaction surveys.
• Coordinating promotion of regular webinars and in-person events (quarterly MyStudio summits and partner events), including the set up of registration landing pages, managing event follow ups, and providing necessary partner content.
• Partnering with sales, product management, and customer success for a consistent customer experience.

What we're looking for: (Your Qualifications)

• A Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS.
• Demonstrated success in campaigns driving customer engagement and advocacy.
• Strong communication, interpersonal, and analytical skills.
• Expertise with marketing automation and CRM systems, including HubSpot.
• Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously.
• A creative mindset and focus on customer understanding, who thrives in a very fast-paced environment.
• Experience at a start up is a plus.

Why Work For MyStudio?

• An opportunity to join a fast-growing, innovative tech company with startup energy
• The chance to make a meaningful impact from day one
• The ability to drive positive change in fitness, children’s education, and other membership-based industries doing admirable work
• A competitive salary, bonus program, and benefits, commensurate with your experience
• Health insurance, 401k, paid time off, and sick leave

A little more about us:

Founded in 2018 by martial arts studio owners, MyStudio was created to improve the experience of customers, staff, and vendors alike. Our platform helps business owners gain more free time, focus on what they love, and stay in tune with their business to make informed decisions. We built MyStudio to share these benefits with others, empowering companies to make a positive impact on their communities.

• We are trustworthy. We do what is right, even when no one is looking. We are genuine and honest.
• We get stuff done. We are resourceful. We do what’s needed (ethically and morally) to find solutions and get results.
• We produce high quality wor k. We take pride in excellence. We pay attention to the details, hold ourselves to high standards, and deliver work we’re proud of.
• We are dependable. We are reliable. We follow through on our commitments, meet our deadlines, and ensure others can count on us.
• We challenge the status quo. We resist complacency. We are always seeking ways to make things better.
• We make a difference. We empower individuals and make a positive impact on the communities we serve. What we do helps to make people’s lives better and benefits society.

Interested? Let's grow together.

Please read this posting carefully, visit our website (), learn about us, and then apply. We are excited to grow our team, so if you're a good fit, expect this process to move quickly. Our process typically includes:

1. Initial conversation with our HR team
2. A virtual interview with your potential manager
3. A final on-site interview with a case study presentation

Please note this job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities are subject to change.

MyStudio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All offers of employment are contingent upon clear results of a thorough background check.