Manager, Integrated Media

***This role is based at one of our corporate offices in McLean, VA or Dallas, TX***

Are you passionate about paid media, obsessed with performance, and constantly curious about what drives results? Join Hilton as a Manager, Integrated Media, and help shape how one of the world's most recognizable brands shows up across the digital media landscape. We're looking for a paid media expert who brings consumer-led content thinking, a data-first mindset, and has experience building complex consideration and conversion campaigns. Someone whose expertise sits at the intersection of storytelling and analytics, and who knows that great creative is just as important as precise targeting.

As part of Hilton's Americas Media team, you'll work close with the Senior Manager, agencies, media partners, and media peers to manage commercially-focused paid media campaigns that have an impact on results. You'll be focused on campaign planning and optimization, analytics, and the “storytelling” to bring them to life while influencing creative strategy and learning agendas. If you love working across multiple teams, digging into data, exploring new ad formats/partners, and turning test-and-learn ideas into scalable wins, we want to hear from you!

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Work with agency partners to deploy complex media campaigns that support consideration, traffic, and conversion objectives across digital (largely programmatic and social) channels.
• Analyze multiple data sources to understand program performance, identify trends, and report results to leaders with clear visual storytelling.
• Ad operations and project management of media campaigns, including creative flighting, budget management, and data entry.
• Perform health checks on live campaigns to monitor performance, brand health, and creative excellence.
• Identify creative needs and critically evaluate creative to ensure it meets platform best practices while balancing campaign performance and team goals.
• Recommend unique ideas to improve performance based on historic campaign performance and testing data.
• Help establish streamlined ways of working with internal and external partners

How you will collaborate with others:

• Partner with agencies to ensure ongoing campaign deployments and tests are designed correctly.
• Work with internal creative leads and creative agencies to ensure all creative meets campaign objectives, platform best practices, brand standards, and improves performance.
• You will partner with Internal Marketing and Planning teams to educate on media best practices, channel strategy, and provide learnings to inform future campaign structures.
• Make connections with support teams including analytics, Martech, and platform reps.

What projects you will take ownership of:

• Weekly/Monthly/Quarterly performance check-ins using agency-provided, platform, MMM, and Adobe data.
• Creative overhaul of current campaigns including Influencer work, Dynamic Feed-based visuals, and new ad type testing.
• Work with the Sr Manager and rest of Media Strategy team to establish long-term learning agendas for performance improvements and opportunities to grow.
• Conversion and Brand lift studies across several campaigns and initiatives.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Five (5) years professional experience
• Three (3) years experience in paid digital media performance marketing. Ideally with an agency or large brand, with a focus on mid and low funnel objectives
• Experience managing complex paid digital campaigns with large budgets across multiple channels; includes social and programmatic (OLV, display, native)
• Familiarity with ad operations and technology (1st party audience tools, media platform pixels, UTMs, ad serving, bidding platform and viewability).
• Understanding of creative best practices within individual channels and platforms, and to achieve campaign objectives.
• Experience with media reporting using platform tools and visualization dashboards such as Adobe or Tableau to “story tell” performance for leadership.
• Hybrid schedule in Mclean, VA or Addison, TX (3 days/week in office)

It would be useful if you have:

• Experience using project management tools (ex. AirTable, Jira, etc.) to story tell with data and visuals.
• Experience collaborating with and managing agency partners.
• Experience with User Generated Content/Influencer ads.
• Experience with Media Mix Modeling (MMM) and Incrementality .
• Ad Technology including experience with Conversion APIs and LiveRamp audience integration.
• Vertical knowledge and experience: Travel, Finance, Retail, Auto or experience in a performance-led and matrixed organization.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.