NEWS PRODUCER (PRIMARY) - WDBJ

Gray Media

Roanoke, VA

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WDBJ:
WDBJ7, WZBJ, and WDBJ7.com are a Gray-owned dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station”, WDBJ7 and WZBJ serve 26 counties across the Blue Ridge Mountain region and produce 58 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.
For 70 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.
Job Summary/Description:
The producer is one of the most crucial positions at a television station. It requires someone who is a strong leader, an excellent communicator, organized, and passionate about the news. This producer position has the potential to serve as a huge opportunity for a journalist who is looking to advance in the broadcast industry.
Duties/Responsibilities include (but are not limited to):
Prioritize, organize, and produce newscasts
Maintain working knowledge of current events, community issues, and local contacts
Search wire services, network feeds, websites, and other sources to find relevant material for newscasts
Work with news management to determine which stories to air during newscasts
Coordinate story assignments with the assignment manager
Collaborate with news operations staff to build graphics
Act as a leader in facilitating teamwork among staff members
Accurately edit video with an eye for visual elements that make stories understandable to the viewer
Work with directors and anchors on the presentation of stories
Write news stories
Monitor the competition's shows and website for missed leads
Assist producers in formatting other newscasts
Assist reporters with on story development, story expectations, and accurately
Write creative headlines and teasers
Research and brainstorm story ideas, present ideas in editorial meetings
Generate promotable story ideas daily
Post and update stories and videos to the station website and social media sites, and engage viewers
Work with the web staff during breaking news and alert users on all platforms
Perform other job-related duties as assigned
Qualifications/Requirements:
1-3 years of producing experience in broadcast news with a Bachelor’s degree
Clear, concise, conversational writing skills
Excellent communication skills
Demonstrate solid news judgment
Maintain strong journalistic ethics
Strong initiative and attention to detail
Be creative and create compelling and memorable newscasts
Knowledge of newsroom software and of web posting software
Edit video and audio on industry-standard equipment
Build graphics and use them effectively in shows
Handle and adjust to last-minute changes
Make quick, accurate decisions and work well under pressure
Strong research skills, including online research using various search engines
Ability to stay current with national and local news/weather
Intermediate level knowledge of social media
Ability to meet tight deadlines and work well under pressure
Ability to work independently with little supervision
Demonstrate leadership through training and mentoring less experienced staff members; guide others to get the desired outcome
Ability to remain positive and foster a positive work environment; work well with co-workers
If you feel you’re qualified and want to work with a great group of people, go to you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )
WDBJ-TV/Gray Media, Inc. is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Posted 2025-12-23

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