Digital Marketing Director

Job Description

Job Description

The YMCA of Greater Richmond is seeking a full-time, motivated, and cause-driven Digital Marketing Director to join the Marketing Team! The Digital Marketing Director will ensure the YMCA's digital storytelling is compelling, mission-centered and aligned with organizational goals for community impact, membership growth and brand consistency.

General Description:

The Digital Marketing Director leads the creation, direction and production of digital content and strategies that tell the YMCA of Greater Richmond's story. This role oversees high‑impact content ideation, video production and social media direction to elevate the YMCA brand across digital channels. The Director works in close partnership with the Digital Content Coordinator and the broader marketing team.

Some Responsibilities Include:

Marketing Collaboration & Leadership

• Work with branches and departments to assess digital needs and develop mission‑driven content solutions.
• Promote, foster and support the Y's commitment to access, inclusion and engagement for all through welcoming and representative content.
• Provide best‑practice guidance and training on digital storytelling, brand standards and visual content.
• Coordinate with internal and external partners, including vendors, photographers, designers and copywriters.

Content Creation & Ideation

• Lead the development of creative concepts and digital storytelling that highlight the YMCA mission, programs and community impact.
• Produce high‑quality content for internal and external audiences, including stories, campaigns, promotional content and event coverage.
• Identify new avenues and formats to tell the YMCA story.

Video Production & Editing

• Direct and produce video projects - storytelling pieces, promotional videos, interviews and event recaps.
• Maintain high standards of audio, lighting and editing quality.
• Manage file organization, archiving systems and workflows for efficient production.

Social Media Direction

• Oversee the association's social media marketing strategy, ensuring all content, campaigns and channel activity align with YMCA brand standards, organizational priorities and audience insights.
• Partner closely with the Digital Content Coordinator to plan, execute and publish content; maintain an effective workflow for approvals, scheduling, asset management and reporting.
• Conduct and develop ongoing KPIs and platform analytics reviews - evaluating reach, engagement, sentiment, retention, and conversion metrics - to assess performance and guide strategy refinement

Event Support (Photo, Video, A/V)

• Provide in‑person support for YMCA events, including photography, videography and A/V operation.
• Ensure events are captured and documented for future storytelling and promotional use.
• Serve as the primary resource for high‑quality visual content at major association events.

KNOWLEDGE & SKILLS

Bachelor's degree preferred; minimum of three years of experience in digital content creation and audio/visual production required. Demonstrated expertise in video production, editing software, photography and A/V tools. Strong creative and storytelling abilities; able to translate organizational priorities into compelling digital assets. Experience in social media strategy, content planning and platform management. Ability to manage multiple projects, set priorities, meet deadlines and coordinate workflow across departments. Strong communication skills with demonstrated ability to work both independently and collaboratively. Proven ability to maintain quality, manage vendors and support branches as internal customers. Excellent attention to detail and customer service orientation.

Who we are:

The YMCA of Greater Richmond is a nonprofit organization with the goal of strengthening the foundations of community. We do this through programs that help build a healthy mind, body and spirit for all, and our programs are built around our three focus areas: Healthy Living, Youth Development and Social Responsibility. The Y is open to all, and we pride ourselves on the diversity of our members and employees. As an employer, the Y seeks to recruit professionals, encourage work-life balance, and provide opportunities for growth and development. Our employees exemplify and adhere to our Brand Behaviors of Honesty, Caring, Respect, Responsibility and Empathetic Leadership.

Compensation/Benefits

We offer an exciting, fun, inclusive, growth-oriented work environment that includes strong health benefits options, 12% employer-paid retirement upon meeting eligibility, childcare discounts, free Y membership programs, and on-going professional development opportunities.

Salary : $60,000 per year or based on experience and qualifications.