Sales Representative

Honickman Company
Richmond, VA

Conventional Sales Representative – Richmond, VA

This route covers areas in Blackstone, Petersburg, Prince George, and Wakefield.

Daily Rate:

  • $27.50 + commission.

Canada Dry, a proud member of The Honickman Companies, is seeking a Conventional Sales Representative for the Richmond, VA team. The Honickman Companies® is a leader in the beverage industry with over 66 years in the marketplace, with offices throughout the Mid-Atlantic Region (MD, VA, NJ, and NY).

Position Summary:

  • Conventional and Swing Sales Representatives are responsible for the direct sale and marketing of the Company’s products, packages, and promotional and other marketing programs directly to actual and prospective customers at accounts in their assigned sales area.
  • Responsible for executing other special activities developed by the Company.
  • Employees work in the field and visit accounts and prospective accounts directly to meet with customers.
  • Expected to achieve designated sales goals for all corporate brands in their assigned area.

Representative Responsibilities:

  • Make direct sales to customers and prospective customers at their business locations.
  • Meet directly with responsible customer employees at their business locations to drive outside sales revenue and growth and increase distribution of National Brands in assigned area.
  • Develop assigned sales area by constantly prospecting for new accounts through outside sales calls.
  • Develop a sales plan for each outside sales call to reach volume and distribution goals, as defined by the Company’s objectives.
  • Anticipate objections from customers and prospective customers and have action plan to address.
  • Make all sales calls on assigned days; work to minimize customer phone calls.
  • Provide efficient service and merchandising (as appropriate) to all accounts that will enhance the image of all corporate brands with consumers and retail customers.
  • Know your products and promotional programs.
  • Ensure that all product in the account is saleable and in code.
  • Maintain or increase shelf facings for all brand and products according to company standards.
  • Solicit and maintain secondary displays or wings for all promotional activity.
  • Insure distribution of all authorized product on every visit to your accounts.
  • Identify problems and competitive activity on your route and communicate to your immediate supervisor.
  • Follow Company guidelines or policies acting immediately when expected on product complaints or major recall issues.
  • Follow up on special dealer requests “Grand Opening”, banner requests, etc.
  • Notify vending department of anticipated or known customer closings in ample time to retrieve equipment.
  • Retrieve voice mail messages twice each day and act with urgency on customers’ requests.
  • Maintain a strong working relationship with all key personnel in your accounts.
  • Properly complete all new account forms and submit daily with appropriate state tax exempt forms.
  • Maintain accurate sales book entries, submit all required paperwork in a timely manner and properly completed.
  • Maintain all assigned company property and/or equipment in a clean condition.
  • Report any malfunctions immediately.
  • Perform other job-related duties as assigned.

Experience, Education, Certification:

Required:

  • Equivalent of high school diploma or G.E.D. certification and two years successful sales and/or customer contact experience.

Preferred:

  • Bachelor's degree in Business, Marketing or related field.
  • Sales experience.

Representative Machines, Tools, Equipment, And/Or Software Used:

  • Office equipment including, but not limited to, computer, phone, fax machine, copier, and calculator.
  • MS Office including Word and Excel.

Environmental/Atmospheric Working Conditions:

  • Travel to and from customer accounts (interior/exterior working conditions).
  • Office environment, primarily at customer business locations.

Physical Demands:

Lift/Carry:

  • 12 lbs or less: Occasionally.
  • 13–25 lbs: Occasionally.
  • 26–40 lbs: Occasionally.
  • 41–100 lbs: Occasionally.

Push/Pull:

  • 12 lbs or less: Occasionally.
  • 13–25 lbs: Occasionally.
  • 26–40 lbs: Occasionally.
  • 41–100 lbs: Occasionally.

Other:

  • Bend: Frequently.
  • Squat/Kneel: Occasionally.
  • Twist/Turn: Occasionally.
  • Climb: Occasionally.
  • Crawl: Occasionally.
  • Reach Above Shoulder: Frequently.
  • Reach Outward: Frequently.
  • Stand/Walk: Continual.
  • Sit: Occasionally.
  • Drive Auto/Stand: Frequently.
  • Type/Keypunch: Frequently.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required by personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the company.

We do not provide application status due to overwhelming volume. If your skills meet our needs, we will contact you to move forward in the process.

EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.

If you have a disability and you need an accommodation to apply, please contact us at [email protected]

We do not provide application status due to overwhelming volume. If your skills meet our needs, we will contact you to move forward in the process.

EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.

If you have a disability and you need an accommodation to apply, please contact us at [email protected]

Posted 2026-01-05

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