Data Analyst

Job Description

Job Description

SUMMARY

Havtech’s marketing team is seeking an analytical professional to join our team in a role focused on sales and marketing intelligence reporting. The ideal candidate will collaborate across departments to deliver insights on sales trends, performance, and opportunities, while supporting marketing intelligence capabilities through data visualization and reporting. Key responsibilities include analyzing what our data is telling us, strategizing with key stakeholders, and helping to manage the sales funnel.

The ideal candidate for this position will be a self-motivated team player with several years of experience in sales analytics, dashboarding, database management, etc. The ideal candidate will also thrive in a fast-paced environment, supporting multiple projects with continuously changing priorities.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES include the following. Other functions may be assigned.

• Deliver on sales and marketing campaign intelligence reporting deliverables
• Work across sales and marketing efforts to guide insight on trends, performance and opportunities
• Support the organization in marketing intelligence capabilities, including data visualization, campaign dashboarding, reporting and data services
• Conduct analysis on industry trends, audience behavior and competitive landscape
• Evaluate and guide marketing campaign performance
• Contribute to team projects and ad hoc research projects as needed
• Partner with business leaders to define and understand analytic needs

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

QUALIFICATIONS

• Bachelor's degree in marketing, business or related field
• Minimum of 5 years of professional experience working in spreadsheets, database management platforms, and data visualization programs
• Strong technology skills
  • Preferred experience with marketing cloud technology like Microsoft 365, SAP, Oracle or similar products
  • Preferred experience with CRM analytics
• Background in analyzing marketing and sales funnels and providing leadership level insight, reporting and dashboard development
• Familiarity with standard marketing and sales metrics and KPIs
• Strong written and verbal communication skills to guide decision-making with stakeholders at all levels
• Ability to work in an agile manner in a rapidly changing requirements environment
• Familiarity with BI technologies like Power BI, Tableau or Datorama
• Analytical mid with problem solving capabilities
• Familiarity with standard digital analytics techniques
• Familiarity with search engine optimization and search engine management
• Candidate must be in commuting distance of Norfolk VA, Richmond VA, Pittsburgh PA, or Columbia MD.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is frequently required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

DECLARATION

Human resources retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by the president or human resources will be subject to disciplinary action up to and including termination.