Marketing Specialist - In-Person Position

Summary

· In conjunction with the Director of Sales & Marketing create, activate, monitor and measure annual, integrated marketing plans.

o Ensure marketing plans support the efforts of sales, revenue and events’ teams.

o Lead budgeting, activation and assessment of programs in order to maximize investment.

o Coordinate all communications between internal key stakeholders and external vendor partnerships to meet all marketing – both on and off-line – targets and deadlines.

· Assists with marketing initiatives of hotel outlets such as bar, restaurant, meeting space, etc.

· Ensure all marketing materials and assets (invitations, websites, sales collateral, etc.) are within Hyatt brand standards

o Provides input in creative direction in concept development, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications using design software such as Canva & Adobe Photoshop

· Develop and manage production within Hyatt Brand Manager of approved local vendors of all in-house collateral.

· Assists in organizing and planning property specific marketing events.

· Develop local partnerships to help drive awareness, recommendations and traffic to outlets and enhance integrated plans.

· Work closely with the Regional Field Marketing Manager on digital ad investments, monthly review of results recommendations and website updates.

Public Relations/Communications

· Monitor, coordinate and respond to reputation management channels such as online travel-related review sites (Trip Advisor, Yelp) to generate positive exposure.

o Coordinate action plans for guest engagement via Trip Advisor.

· Coordinates and assists with initiatives including hotel photo shoots and cataloguing press mentions.

· Review and approve (along with General Manager and Director of Sales & Marketing) all hotel press releases.

· Primary hotel contact for all public relations initiatives.

o Foster relationships with media at a local and national level.

o Engage with media representatives and Visit Fairfax as necessary.

o Coordinate proactive and reactive onsite influencer and press stays/visits.

· Develop and regularly update hotel press kit, photography, and b-roll.

· Execute recommended Hyatt corporate PR and Marketing initiatives at property level.

· Develop, coordinate, execute, and maintain a social media plan including, but not limited to, Facebook, X, and Instagram.

o Coordinate planning, social media investments and reporting with Director of Marketing

o Coordinate quarterly meetings to review performance, provide guidance to maximize future programs and develop new ideas

o Monitor Social media activity and identity: content calendar, supporting sales/revenue initiatives and driving followers and engagement.

Administrative

· Provide ongoing marketing intelligence and guidance to Leadership Committee.

· Attend weekly hotel strategy meetings.

· Attend and engage in monthly Tysons Corner Center Campus marketing meetings hosted by our ownership group.

· Attend and present at quarterly Sales, Events and Marketing Meeting.

· Host hotel’s quarterly marketing and communications meeting to present efforts.

· Assist Director of Sales & Marketing with Annual Marketing Budget and Business Plan strategies.