Content Creator

Lynchburg, VA
Job Description

Are you a creative storyteller who loves crafting compelling visuals and meaningful narratives? Do you thrive in fast-paced production environments where every day brings a new challenge?


Join Sinclair's Agile Creative Content Engagement Team (ACCET) as our next Content Creator - a hands-on, idea-driven role where you'll write, shoot, edit, and deliver high-quality content across digital, broadcast, and social platforms. If you love producing impactful commercial, news, and creative content that resonates with audiences, this is your opportunity to create work that truly matters.


What You'll Do


As an ACCET Content Creator, you'll bring ideas to life across multiple regional markets, collaborating closely with project managers, scheduling coordinators, and creative partners to meet our mission of delivering strategic, high-quality content that performs.


You will:


Create Multi-Platform Content:

  • Write, shoot, and edit commercial, news, entertainment, and digital materials.
  • Tailor messaging and visuals for specific audiences and platforms.
  • Shoot and edit segments for local lifestyle show
  • Maintain brand and style consistency across all creative.
Collaborate Across Teams:

  • Work closely with Project Managers, Scheduling Coordinators, Senior Content Creators, Client Services Leadership and stakeholders to understand goals and expectations.
  • Work with News Directors, Digital Leads, Sales Management, Client Services, and Brand Engagement on content direction.
  • Engage in regular feedback exchanges to refine and improve work.
Support Agile Operations:

  • Submit video and graphic ideas that can be shared across markets.
  • Track tasks and progress using Adobe Workfront and respond promptly to requests.
Uphold Sinclair's Values

  • Embrace and embody Sinclair's core values every day:
    • Love What You Do
    • Live What You Do
    • Embrace What You Do
What Makes This Role Special

  • A highly creative, hands-on production role
  • Collaborative work with multiple departments and markets
  • Fast-paced environment with opportunities for skill growth
  • An Agile team culture focused on innovation and audience impact
What We're Looking For

  • Strong writing, shooting, and editing abilities
  • Ability to create content for digital, social, and broadcast
  • Clear communication and strong collaboration skills
  • Familiarity with brand guidelines and audience targeting
  • Proficiency with professional video equipment and editing tools
  • Comfort using project management systems (Workfront is a plus)
  • A proactive, feedback-driven mindset
You Should Apply If:

  • You love producing creative content across platforms
  • You enjoy working with diverse teams and stakeholders
  • You thrive under deadlines and adapt quickly to shifting priorities
  • You want to contribute to meaningful, results-driven creative work
Working Hours

  • Monday to Friday: 8:30 - 5:30
  • Occasional adjusted hours based on production needs
  • Some nights or weekends may be required for shoots, client deliverables, station events or time-sensitive content
If you're ready to create impactful content, collaborate with a passionate creative team, and help shape the visual voice of Sinclair's regional markets, we want to hear from you.


Apply today and bring your creative vision to life across every platform we serve.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.


Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Posted 2026-06-21

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