Digital Content Creator, Amazing America
- Pitch, shoot and edit engaging content across multiple digital and social platforms.
- Attend editorial meetings and proactively develop timely, curiosity-driven story ideas aligned with the Amazing America brand content.
- Ideate and collaborate in developing new recurring series, franchise concepts, and platform-native formats designed to grow audience and expand the brand.
- Confidently lead and host long-form YouTube content, with engaging storytelling, strong on-camera presence and audience retention.
- Travel regularly to communities across the country to uncover and report on uniquely American stories.
- Capture high-quality video and audio in both studio and field environments, often working independently on location.
- Write scripts, interview questions, social copy, and promotional content optimized for platform-specific audiences.
- Research and scout locations and interview subjects and obtain all necessary permissions to shoot.
- Work with the Publishing Operations/Community Manager to maintain and update the editorial calendar and content pipeline.
- Monitor news, cultural trends, and stories from across the country - including Sinclair's local stations - to identify compelling people, moments, and ideas that can be reimagined through Amazing America's unique voice and visual style.
- Coordinate with other digital teams on collaborative publishing plans.
- Review social and digital analytics and translate them into actionable steps to increase engagement and content performance.
- Represent the Amazing America brand on camera with authenticity, curiosity, humor, and professionalism.
- 5+ years of writing/producing original content in print, video, and social.
- Minimum 3 years of hands-on experience in all aspects of video production including shooting, lighting, sound recording & editing, and ability to operate all associated equipment (i.e., DSLR or iPhone capture)
- On-camera experience required. Prior experience hosting, interviewing, or presenting on camera is essential.
- Impeccable spelling and grammar, a deep understanding of social media trends and what works on each platform, vertical video editing skills, and the ability to shoot well-composed videos on a phone.
- Social Media expert with extensive familiarity with all platforms including YouTube, FB, IG, TikTok, etc., including an understanding of and passion for audience analytics.
- Solid understanding of layout and design and the ability to follow brand guidelines to ensure a consistent brand aesthetic across all assets.
- Working knowledge of Adobe Creative Suite (Premiere, Photoshop, etc.), and other creative software.
- Must be highly collaborative, motivated, extremely organized, and come to the position with a uniquely creative mind.
- Must be comfortable with ambiguity and change that may come about as our team evolves over time.
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