Manager Marketing Analytics
- Conduct thorough analyses of business performance, including sales driver decomposition
- Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
- Size future category growth potential by analyzing market trends and shifts in consumer behavior
- Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
- Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
- Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
- Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
- Present findings and recommendations to stakeholders in a clear and actionable manner, ensuring insights drive decision making at all levels
- Champion Marketing Analytics by identifying opportunities to enhance capabilities, influence organizational strategy, and drive performance improvements.
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
- Master’s degree in a relevant field is a plus
- 5+ years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environment
- Demonstrated ability to interpret complex data sets, with a proven track record of deriving actionable insights that impact business outcomes
- Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Scintilla)
- Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Understanding of statistical modeling techniques and their application in marketing analysis
- Strong analytical, creative problem-solving and decision-making skills
- Strong interpersonal, collaboration, communication, and storytelling skills
- Ability to convey complex analytical insights to non-technical stakeholders
- Ability to work collaboratively in a fast-paced, team-oriented environment
- Enthusiasm for developing a deeper understanding of category and marketplace dynamics
- Passion for driving businesses strategy and making a meaningful impact
- Desire to stay ahead of broader market/industry trends (general research and business news, new methodologies and techniques), and seek out opportunities to self-educate proactively
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