Web Copywriter

Job Title: Web Copywriter

Location-Type: Remote (Anywhere USA)

Start Date Is: ASAP

Duration: Contract (through end of year)

Compensation Range: $30/hr – $33/hr W2

Benefits: Eligible for Health, Dental, Vision, 401K

Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:
Seeking an experienced Web Copywriter to support a large-scale refresh of higher education program landing pages, optimizing content for user engagement, search visibility, and LLM discoverability while maintaining brand voice and conversion-focused messaging.

Day-to-Day Responsibilities:

• Update and optimize existing higher education program landing pages.
• Interpret AI-generated content audits and implement recommended content improvements.
• Write and edit long-form marketing content focused on conversion and engagement.
• Structure content using best practices for SEO, readability, and LLM discoverability.
• Incorporate CTAs strategically throughout landing pages and program content.
• Collaborate with internal marketing and stakeholder teams during review cycles.
• Manage multiple concurrent content projects and deadlines.
• Participate in weekly team standups and communicate progress asynchronously.

Minimum Requirements:

• 3 years of professional web copywriting experience.
• Strong portfolio featuring landing pages, conversion-focused web content, and long-form marketing copy.
• Experience writing for longer sales cycles and complex consumer decision journeys.
• Knowledge of modern SEO principles, including user intent and content interpretation.
• Experience structuring web content using heading hierarchy and content organization best practices.
• Ability to follow creative briefs and adapt to established brand voice guidelines.
• Strong project management and organizational skills.
• Excellent written communication skills and comfort working in an async-first environment.
• Authorization to work in the United States.

• Higher education marketing or academic program content experience.
• Experience with large-scale website content refresh initiatives.
• Familiarity with AI Optimization (AIO), Generative Engine Optimization (GEO), and LLM-focused content strategies.
• Experience writing degree program, accreditation, admissions, or career outcomes content.
• Email marketing copywriting experience.