Director of Business Development & Marketing
Job Description
Job Description
Sands Anderson PC, a full-service, mid-sized Mid-Atlantic law firm, seeks a strategic, commercially focused leader to direct the firm’s business development, client growth, and marketing function across six offices. This role serves as a trusted advisor to firm leadership, partnering with attorneys, practice groups, and industry teams to drive firmwide growth initiatives and enhance market position. The successful candidate will play a critical role in expanding revenue opportunities, deepening client relationships, and elevating the firm’s brand and competitive standing in the marketplace.
Job Summary :
Leads the firm’s business development and marketing function, delivering strategic vision and integrated business planning while supporting attorneys and practice groups in advancing growth initiatives. Directs internal teams and external partners in the design and execution of annual marketing and business development plans aligned with the firm’s strategic priorities. Converts data-driven insights into actionable strategies, ensuring disciplined execution, performance measurement, and continuous optimization of all business development initiatives.
Job Responsibilities:
- Partner with attorneys, Group Leaders, and the Board of Directors to design and execute strategic business development initiatives aligned with the firm’s long-term growth objectives
- Lead the development and execution of the firmwide business development strategy, including cross-selling initiatives and key client programs to drive revenue expansion
- Advise and empower attorneys and practice teams to identify, pursue, and convert high-value business opportunities, strengthening existing client relationships and expanding into new markets
- Provide strategic direction and executive-level guidance on the development of client proposals and presentations to enhance win rates and market positioning
- Oversee the strategic planning and execution of events, seminars, webinars, CLE programs, and client engagement activities that advance the firm’s growth and brand objectives
- Serve as a trusted advisor to attorneys on marketing and business development strategies and best practices to elevate individual and practice performance
- Direct the development and application of competitive intelligence and market insights to inform strategic decision-making and positioning
- Maintain and optimize client contact data to support targeted, effective, and compliant external communications initiatives
Management Responsibilities
- Lead, develop, and oversee a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous professional growth
- Direct and optimize relationships with agencies, media partners, vendors, and contractors to ensure effective execution of firm growth initiatives and maximize return on investment
- Own and lead the annual planning and budgeting process for business development and marketing, ensuring alignment with firm strategy and disciplined resource allocation
- Oversee the development and delivery of client-facing digital and print communications to ensure consistency, quality, and alignment with the firm’s brand and growth objectives
- Set and drive the firm’s brand strategy, ensuring consistent execution across all marketing channels and platforms to strengthen market position
- Direct the preparation and positioning of firm and practice submissions for key directories, rankings, and publications to elevate visibility and reputation
- Oversee the strategy and execution of client communications, including email alerts, newsletters, and digital campaigns, to enhance client engagement and retention
Essential Job Specifications/Qualifications:
- Bachelor’s degree in Marketing, Public Relations, Business Administration, or related field
- 10+ years of relevant experience in a professional services environment
- Proven ability to drive revenue growth and business development outcomes
- Strong relationship development and management skills
- Excellent written, communication, and interpersonal skills
- Advanced organizational, time management, and project management capabilities
- Demonstrated ability to execute detailed initiatives while partnering with leadership on strategy
- Prior team leadership experience, including oversight, coaching, and talent development
- Strategic and creative thinking with strong judgment and decision-making skills
- Experience working with senior leadership in a professional services environment
Sands Anderson is an Equal Opportunity Employer & Drug Free Workplace
Recommended Jobs
Pediatric Speech Language Pathologist - Part-Time
Job Description Job Description Come join our family! OWLS Therapy is currently looking to hire a part-time, highly-qualified speech pathologist to serve the Reston, VA area! We are looking for…
SDP Policy and Implementation Analyst
Job Description and Duties Under the direction of the Community Program Specialist III (CPS III) in the Self-Determination Program (SDP) Branch, SDP Policy and Implementation Unit, the Analyst II …
Foreman, Dry Utilities
Job Description Job Description We are seeking to hire a full time, Heavy Equipment Operator/Foreman to run a small crew and operate heavy equipment. This position requires grading, excavating, l…
Energy Logistics Intern
Job Description Job Description Energy Logistics Intern Remote Within Chesapeake Utilities Service Territory What you'll be working on: The energy logistics intern would help with the co…
Bookkeeper/ Business Manager
Job Description Job Description Virginia Children’s Theatre (VCT) is the only professional theatre in the commonwealth solely dedicated to youth, schools and their families. VCT produces a variet…
Paralegal
Job Description Job Description Benefits: ~401(k) ~ Bonus based on performance ~ Competitive salary ~ Health insurance ~ Paid time off ~401(k) matching ~ Profit sharing ~ Training …
EMT - LPN
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1…
Asset Management Specialist
AT LIFENET HEALTH, YOU ARE THE ADVANTAGE Every day, YOU help us to save lives, restore health, and bring hope to patients and families around the world. At LifeNet Health, we cultivate growth, inno…
Qualified Mental Health Professional
Job Description Job Description DUTIES AND RESPONSIBILITIES: Mental Health Skill Building Services are primarily to be provided via face-to-face involvement with the client and other family me…
Armed Security Officer (ASO)
Job Description Job Description Benefits: ~ Stablpay ~401(k) ~ Flexible schedule ~ Opportunity for advancement Benefits/Perks Career Advancement Opportunities Competitive Compen…