Fan Engagement & Community Marketing Specialist
- Fan Engagement & Match Day Experience:
- Creating a Match Day Experience: Design, plan, and execute a wide range of fan-centric activities for home matches, including pre-game fan zones, live entertainment, player meet-and-greets, and promotions.
- Managing Fan Communications: Serve as a liaison to supporters' groups, such as The Loudoun Stampede, fostering a collaborative relationship to create a vibrant and electric stadium atmosphere.
- Themed Match Nights: Plan and manage special event nights (e.g., "Fireworks Night," "End of School Bash," "Kids Takeover") from concept to completion, with the goal of attracting new audiences and driving ticket sales.
- Digital Fan Interaction: Develop and manage fan-focused digital campaigns, contests, polls, and other initiatives to increase online engagement and foster a strong sense of community.
- Enhancing the Fan Experience: Evaluate and recommend new ways to improve the overall fan experience at Segra Field, including exploring new services, features, and amenities.
- Community Development:
- Youth Soccer Clinics: Organize, promote, and manage youth soccer clinics and camps, coordinating with coaches and players to provide a positive experience for young athletes.
- Charitable Programs: Manage and promote community-focused programs, such as "Kicks for Kids," ensuring effective distribution of tickets and coordination with local non-profits and businesses.
- Player & Mascot Appearances: Coordinate and schedule player and mascot appearances at local schools, community events, and charitable functions to build personal connections with the community.
- Local Partnerships: Build and maintain relationships with local businesses, non-profits, and community groups to create mutually beneficial collaborations and sponsorships.
- Grassroots Marketing:
- Targeted Local Outreach: Identify and engage with key community hubs, including youth soccer clubs, community centers, schools, and local businesses, to promote the club and its events.
- Local Event Presence: Ensure the club has a visible presence at local festivals, parades, and fairs by setting up branded tents, coordinating mascot appearances, and distributing promotional materials.
- Offline Promotions: Plan and execute the distribution of flyers, posters, and other promotional materials at strategic locations to reach new fans.
- Community-Based Content: Collaborate with the content team to develop stories and content that highlight the club's positive impact on the community, showcasing local fans, partners, and community programs.
- Bachelor's degree in Marketing, Communications, Event Management, or a related field.
- 2-4 years of experience in marketing, community relations, or event planning, preferably in the sports or entertainment industry.
- Proven ability to plan, organize, and execute events from start to finish.
- Exceptional interpersonal and communication skills, with the ability to build and maintain relationships with diverse groups of people.
- Creative and strategic thinker with a passion for building fan loyalty and community engagement.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Ability to work a flexible schedule, including evenings, weekends, and holidays, particularly on gamedays.
- Familiarity with the USL Championship and the Northern Virginia community is a plus.
- Proficiency in Microsoft Office Suite and experience with marketing software or CRM tools is preferred.
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