Counter Sales Associate

Baker Distributing
Richmond, VA

Join Our Team: Counter Sales Associate Wanted! 

Are you a sales-driven professional with a passion for delivering exceptional customer service? Look no further! Baker Distributing Company, a leading wholesale HVAC distributor, is seeking a skilled Counter Sales Associate to join our team. As a key representative of our company, you will provide top-notch service to customers, drive sales growth, and contribute to our success. If you're a motivated and organized individual with excellent communication skills, we want to hear from you! Apply now to take your career to the next level. 

Summary  

The Counter Sales Associate is responsible for our sales counter at one of our wholesale HVAC distributorships that carries multiple brands of equipment, parts, and supplies. The goal of this role is to provide strong customer service in a sales-oriented setting.  

Essential Duties/Accountabilities  

  • Represent Baker Distributing Company as a leader in the industry ensuring maximum sales.  

  • Interact with internal and outside salespeople, vendors, and contractors.  

  • Responsible for showroom merchandising and re-stocking product.  

  • Assist in resolving customer relations problems with both dealers and end users.  

  • Complete sales order process for customers with efforts to up-sell associated items.  

  • Service walk-in and telephone customers and assist with sourcing and shipping parts, inventory control and warranty administration.   

  • Provide customer product and service needs by researching products via computer system, catalog, telephone or other reference sources.   

  • Arrange stock on shelves or racks in sales area and keeps merchandise in order.  

  • Apply suggestive selling techniques and up-sells to current and prospective customers.  

  • Adhere to all company safety protocols and procedures. 

  • Utilize personal protective equipment (PPE) as required. 

  • Report any safety hazards or incidents immediately to management. 

  • Participate in regular safety training sessions and drills. 

  • Ensure a clean and organized workspace to prevent accidents and injuries. 

  • Follow all guidelines for the safe handling and storage of products. 

  • Maintain a professional and safe demeanor during all customer interactions. 

  • Conduct outgoing customer sales or service calls and resolve customer complaints.   

  • Perform other duties as assigned. 

Qualifications 

  • High School Diploma or GED required; equivalent experience may be considered. 

  • Bachelor’s degree in business or related field preferred; equivalent professional experience may substitute. 

  • Demonstrated experience with HVAC equipment in a wholesale distribution setting. 

  • Background in sales, operations, purchasing, or inventory management preferred. 

  • Strong interpersonal skills with a focus on customer service, problem-solving, and relationship-building. 

  • Ability to manage multiple tasks in a dynamic, fast-paced environment; reasonable accommodations will be provided as needed. 

  • Demonstrated interest in continuous learning, mentoring, and leadership. 

  • Mechanical or technical experience preferred. 

  • Proficiency in Microsoft Office or similar productivity tools; assistive technologies may be used to support this function. 

  • Strong interpersonal skills. 

  • Excellent customer service mindset with the ability to develop long term relationships. 

  • Excellent written and verbal communication skills. 

  • Excellent analytical aptitude with a proven ability to analyze/interpret data. 

  • Strong and creative problem-solving skills 

  • Ability to work independently and in a team environment. 

  • Proactively seeks continuous process and service improvements. 

  • This role requires the ability to understand and communicate in English to comply with safety standards, training, policies, and procedures. Reasonable accommodations will be provided to support effective communication. 

Physical Demands and Work Environment 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. 

  • Required to move parts and equipment weighing up to 50 pounds. 

  • Required to position self to access equipment by standing, sitting, or walking, climbing, kneeling, crouching, or crawling. 

  • Operates computer and telephone equipment for extended periods of time. 

  • Visual acuity is required to perform essential job functions such as reading labels, inspecting equipment, monitoring inventory, and operating machinery. Tasks may involve close vision, distance vision, color differentiation, peripheral awareness, depth perception, and visual focus. 

  • Required to operate warehouse equipment such as forklifts and pallet jacks 

Job Keywords: Counter Sales Associate, HVAC, Wholesale Distributor, Customer Service, Sales, Showroom Merchandising, Inventory Management, Warranty Administration 

Posted 2026-07-20

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