District Sales Manager

Canada Dry, a member of the Honickman Companies, is a leading beverage distributor. Founded in 1970, we service the Maryland and Virginia area, providing brands such as Sunkist, A&W, 7UP, Snapple, Sparkling Ice, Essentia and Rock Creek.

We are seeking a District Sales Manager (DSM) for our Richmond, VA office. As a DSM, you will be responsible for planning, organizing, directing, and controlling the activities of the sales function in order to maximize sales volumes and revenue.

Additional Roles and Responsibilities included but are not limited to:

• Assists in developing and implementing comprehensive business strategies and marketing plans.
• Responsible and accountable for sales and revenue/margin plan attainment.
• Directs a staff of sales and administrative personnel including hiring, training and performance management.
• Provides assistance to sales reps with customer relations strategies/issues.
• Reviews sales activity, performance and training needs with sales personnel.
• Provides sales coaching and training on the street and in sales meetings.
• Pro-actively contacts assigned accounts to identify customer needs, changing requirements, or potential problems and resolve accordingly.
• Maintain Company owned cold drink and display equipment in the trade and ensures compliance with exclusivity policies.
• Develops and maintains a thorough knowledge of the Company’s available services, product line and pricing structure, promotional activity and sells additional services as appropriate to existing customers.
• Responds to service change requests or requirements by processing orders in a prompt, professional, and courteous manner.
• Exercises judgment in resolving service, billing, or pricing problems not resolved by other departments.
• Develops and maintains an awareness of market behavior and competitive trends and responds accordingly.
• Completes all required sales reports in a timely fashion.
• Continues sales and industry training, as assigned.
• Performs other duties as required.

Experience, Education and Certification:

• Equivalent of (1) Bachelor’s degree in Business, Marketing or closely related field and minimum of 4 years of directly applicable experience as a sales representative and/or sales manager; OR (2) 7 years of directly applicable experience as a sales representative and/or sales manager.
• Must maintain a valid Driver’s License.
• Prefer experience in the beverage industry.
• Experience developing comprehensive strategies, business and sales plans, and schedules.
• Two years’ experience recruiting, hiring, leading, and managing performance for an outside sales team.

Canada Dry offer a competitive salary of $50K to 65K along with excellent benefits. We are an EOE employer without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.

* We do not provide application status due to overwhelming volume. If your skills meet our needs, we will contact you to move forward in the process .*


***If you have a disability and you need an accommodation to apply, please contact us at [email protected]***