Senior Sales Counselor

Goodwin House
Alexandria, VA

Job Description

Job Description



Celebrated as the Top Workplace in the D.C. region for 2024 by The Washington Post since 2019 , Goodwin Living is more than a team – it's a global family of individuals who represent more than 70 countries.

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 — and now nationally by USA Today . Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here’s what they say makes us stand out:

  • Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice.
  • Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential.
  • Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued.

About the Position

At Goodwin Living, we have been reimagining aging since 1967 when we opened our first Continuing Care Retirement Community in Alexandria, Virginia. We proudly advance our mission to support, honor and uplift the lives of older adults and the people who care for them.

The View Alexandria provides the full continuum of care – Residential Living, Assisted Living and Long-term Care.

The Senior Sales Counselor at The View Alexandria (TVA) is responsible for providing information and counseling related to the benefits of living in the community. They contribute to a highly engaged sales team responsible for meeting occupancy goals and revenue targets established and rewarded by the organization. They also are part of an organization that looks forward and leads the Northern Virginia region in re-thinking existing models of aging and imagining new ones that enable older adults to flourish.

Key Duties

  • Responsible for meeting occupancy goals for TVA as established in the fiscal year budget.
  • Manage sales inquiries through a variety of channels such as in-person, phone, email and website and provide timely follow up to capture and cultivate leads and nurture prospect awareness of all GL communities. Build and manage relationships with individuals waiting to become residents; continually prepare them for a future move to The View Alexandria.
  • Provide tours of the community, highlighting key features of common amenities and the individual floor plans.
  • Represent Sales at TVA management meetings and those that affect census.
  • Identify new residents for upcoming apartment vacancies; work with prospective residents in timely manner in order to reduce time apartments are vacant.
  • Maintain a comprehensive understanding of contractual issues, financial options, insurance issues and other individualized issues that might affect a prospect’s qualifications for the community. Be prepared to help prospects analyze all financial and insurance options and be able to explain how various plans work so they can make a fully informed decision. Provide input and guidance on contract questions that might arise from other departments. Advise colleagues and residents according to the contracts.
  • Ensure that all files are complete and meet regulatory processes related to moving into a Goodwin Living community; further ensure that they are compliant with federal, state and other requirements. Utilize the designated software and database to enhance communication with prospects and referral sources to assure timely follow-up and measure effectiveness of marketing campaigns.
  • Run financial assessments in FINAID software system. Submit necessary information to the Director of Sales for monthly reports.
  • Schedule admission interviews, and any other appointments related to moves.
  • Work collaboratively with the Operations team and business partners to ensure a smooth move and transition for prospective residents.
  • Coordinate events, both on and off site, with potential applicants, referral sources, community groups and area professionals to support the marketing plan and promote awareness of The View Alexandria in the greater Northern Virginia/D.C. area.
  • Interact with residents and their guests, family members and other interested parties while adhering to professional principles.

Job Requirements

  • Bachelor's degree or previous experience in marketing, senior living or housing sales or related field.
  • Skill, experience and poise welcoming, informing and working with older adults, their family members and advisors as they explore retirement planning and moving into LPCs.
  • Collaborative and proactive approach to contributing to sales strategy development and execution and positive teamwork.
  • Proficiency with MSOffice software including Word, Excel, PowerPoint and Internet Explorer. Familiarity with CRM databases as well as ability to become proficient in other software proprietary to Goodwin Living.
  • Proven ability to deal tactfully and effectively with residents, colleagues and the public. Must be able to handle confidential information.
  • Proven ability to comprehend and communicate complex issues related to financial, contractual and insurance related issues.

A sampling of our many benefits!

We’ve got you covered with incredible benefits, whether you work full-time, part-time, or PRN (as needed). Here’s a glimpse of what we offer to Full-Time team members:

  • Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • DailyPay: Work and get paid the same day!
  • Tuition Assistance for Career Development
  • Student Loan Repayment Program
  • Financial assistance with U.S. Citizenship application or DACA Renewal
  • ESL classes
  • Tutoring for ESL, Citizenship Test & GED
  • Staff Emergency Grants
  • Retirement Plan- 401(k)
  • Free Meals, Access to a Fitness Center, Pool, and More

About Goodwin Living

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has earned us Top Workplace recognition by The Washington Post since 2019 and, more recently, national recognition by USA Today . These honors reflect the culture our team members foster every day — one rooted in purpose, belonging, and growth.

Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that values diversity and fosters talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.

Posted 2025-07-24

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