Brand & Digital Marketing Specialist

Job Description

Job Description

Create Campaigns. Analyze Results. Drive Growth.

Why Keiter?

At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community. We offer:

• A flexible, supportive work environment that empowers your professional and personal success
• A clear path for advancement and leadership within the firm
• Meaningful community involvement opportunities
• A culture that values collaboration, innovation, relationships, and accountability

As Opportunity Advisors® , we go beyond accounting by building strong relationships, offering insights, and helping businesses, not-for-profits, and high net worth individuals reach their goals.

Key Responsibilities

Digital Campaign Management & Optimization

• Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan
• Develop, execute, and optimize LinkedIn Pay-Per-Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis
• Create and oversee integrated marketing campaigns, social media, and digital advertising
• Develop niche advertising pieces for external publications
• Assist with the development and editing of in-house video projects

Website & Content Performance

• Oversee and optimize website content for user experience, SEO and AEO, and conversion

• Collaborate on content development to support digital campaigns and thought leadership
• Identify opportunities to improve traffic, engagement, and lead generation

Analytics & Reporting

• Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics)
• Translate data into actionable insights and recommendations
• Support ongoing performance reporting

Marketing Technology & Operations

• Maintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, Hot Jar, Google Analytics, etc.)
  • Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturing
• Ensure CRM data accuracy, segmentation, and effective use of marketing systems
• Identify opportunities to improve automation and efficiency

• Maintain brand consistency across all digital platforms and communications
• Stay ahead of trends in marketing technology, automation, and digital advertising
• Assist with graphic design and brand template development

Cross-Functional Collaboration

• Collaborate with partners and internal teams to support digital aspects of marketing and business development initiatives
• Coordinate with external vendors or partners as needed
• Ensure alignment between digital efforts and broader marketing priorities

What You’ll Bring:

• 5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment
• Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management
• Proven success managing LinkedIn advertising campaigns and paid digital media strategies
• Solid understanding of digital marketing analytics, SEO, and campaign performance tracking
• Experience developing and executing integrated marketing strategies that drive measurable results
• Strong project management skills with the ability to navigate multiple initiatives simultaneously
• Excellent communication and collaboration skills across all levels of an organization
• A strategic mindset paired with attention to detail and execution excellence
• Proficiency with marketing tools, analytics platforms, and content management systems

Benefits:

• Comprehensive medical, dental, and vision coverage
• 401(k), HSA, and FSA
• Eligibility for an annual performance bonus
• Disability and life insurance
• Generous Paid Time Off and Paid Care Leave
• Monthly gym reimbursement
• Remote work technology
• Paid professional memberships and continuing education opportunities
• Coaching and mentoring for career development
• Additional programs and resources to support you and your family

This role operates in a hybrid capacity, with flexible in-office scheduling based on business needs.

Join Keiter and apply your expertise to create strategic campaigns, transform data into insights, and drive growth.

Candidates must possess authorization to work in this United States of America throughout their employment with the company. Keiter CPA participates in the E-Verify program.