Field Marketing Specialist - Greater Richmond, VA

Title: Field Marketing Specialist (Temporary)

Reports to: Director of Field Marketing, with a dotted line to Field Operations to support alignment across hospital operations and field strategies

Within: General Practice Marketing org, on Field Marketing team

Job Type: 12mo full-time temporary employment

This position has the potential to convert to a permanent role based on performance and business needs.

Experience : 3+ years in marketing, sales and/or direct veterinary hospital environment

Education : Marketing, Communications, or management experience in a veterinary clinic setting

Travel : up to 50% locally (in-clinic)

NVA General Practice has an exciting opportunity to join our talented Marketing and hospital teams. We are currently looking to hire a Field Marketing Specialist to provide a new level of localized marketing support to our community of veterinary hospitals. This role is currently being offered as a 12-month full-time temporary position, with the possibility of transitioning to a permanent opportunity based on performance and business needs.

The Field Marketing Specialist will service a designated market, providing hands-on planning and execution support for NVA General Practice veterinary hospitals to increase pet parent acquisition, satisfaction and retention. Potential markets include: Tampa / Orlando, FL; Atlanta, GA; Richmond, VA; Charlotte, NC.

Reporting to the Director of Field Marketing and working directly with Field Operations and Hospital Leadership teams, the Field Marketing Specialist will be assigned 10-12 veterinary hospitals to travel to, develop plans, execute local marketing, and lead the implementation of key marketing programs and activities achieving growth for the assigned hospitals.

What You’ll Be Doing:

• Lead the site-level implementation of centralized campaigns and programs
• Create hospital specific strategic, multi-channel marketing plans steeped in data and aligned to the overall needs and objectives of the unique hospital including new pet parent acquisition and current client retention and deepening
• Directly manage assigned hospital social properties, websites, and online reputation including partnering to curate content and respond to customer comments and concerns
• Identify, plan, and activate community-based marketing opportunities (e.g. rescues, open houses, groomers, retailers, etc.)
• Oversee tactical execution, creative organization, and customize creative where appropriate (e.g. social, toolkits, flyers, content calendars, email, websites, offers, etc.)
• Develop campaign analytics/measurement and reporting for effective follow-through and decision-making

What makes you a great fit:

• 3+ years in marketing, sales, or direct veterinary hospital experience (veterinary, healthcare, or retail experience strongly preferred)
• Strong project management, prioritization, organization, communication, and multi-tasking skills
• Ability to work independently, a self-starter with a “roll up your sleeves” methodical approach to daily work, and willingness to work occasional evening or weekend (with time provided in lieu)
• Strong influencing skills with ability to drive action across teams
• A passion for the veterinary industry and client experience
• Experience or willingness to learn M365, client communication tools, Canva, ServiceNow, AllyDVM, Google My Business/Google Analytics, Vetstoria, website management and clinic PIMS
• Enthusiasm, positivity, flexibility, and creativity

Benefits we offer:

• Competitive pay
• Range of Medical plans to suit your and your family's needs

• Dental and Vision insurance

• Flexible PTO plan

• 401k program

• Employee HSA and FSA

• Mental health and well-being resources

• Discounted veterinary services for your family’s pet(s)

• Collaborative team of people who live our values and deeply care about our mission

• Opportunities for development, both personally and professionally

The base salary range is between $50,000 - $75,000. The position is eligible for benefits.

Why You’ll Love Working Here:

· The people. You will be surrounded by talented, supportive, smart, and kind leaders/teams - people you will be proud to work with and who also have fun.

· The business. We work for the love of animals and the people who love them. We enjoy driving a successful business while living our values and our “why”.

· The opportunity. Your days and projects will offer variety with the opportunity to gain operational, cross-functional, and executive leadership exposure as a trusted functional partner. You would have the opportunity to help build and shape a fast-growing, global company within a high-growth, exciting industry.

About Us

NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. Our 20,000+ team members and 5,000+ veterinarians care for nearly 5 million animals annually by delivering the highest quality medicine and services. Veterinarian-founded, we’re on a mission to provide exceptional, accessible care to improve the lives of animals and the people who love them.

On the NVA Marketing team, we strive to deliver industry-leading strategies that empower and engage clients and elevate their experience. We’re pet-obsessed and work relentlessly to help our veterinary teams succeed. Our team strongly believes in an inclusive workplace that ensures every voice is heard and every person can show up as their authentic self. While fully remote, we’re well-connected daily and come together in person annually to grow and inspire each other to be the best in our field. Join us!

Visit GP.NVA.com to learn more.