Sales Enablement & Marketing Specialist
- Collaborate with sales teams to brainstorm ideas for creative marketing campaigns, collateral and prospecting strategies.
- Conduct market research to find answers about consumer habits and trends.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas like content development and optimization, advertising and event plans.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Monitor, update and track new leads and active opportunities using modern CRM and database system.
- Partner closely with Sales, Product, and Leadership to ensure consistent positioning, value propositions, and go-to-market messaging across all marketing and sales assets.
- Develop and maintain sales enablement materials such as pitch decks, one-pagers, case studies, battlecards, and product messaging to support the sales team throughout the buyer’s journey.
- Attend conferences and tradeshows on behalf of the company to drive new business and create brand awareness.
- Support lead generation efforts before, during and after conferences and events.
- Conduct pre-event outreach and post-event follow-up to drive meeting conversion.
- Other duties as requested or assigned by supervisor.
- Bachelor’s degree in marketing, communications or another related field.
- Minimum of 5-7 years of experience in marketing or other related field and preferably within the software or technology industry
- Have a strong work ethic and are eager to learn and help with telling compelling stories.
- Great written and oral communication – especially grammar and spelling
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Experience with a CRM platform preferred.
- Ability to turn a concept into compelling content.
- Ability to incorporate our brand voice and identity in digital content.
- Coachable mindset with a strong desire to learn, improve, and grow in a marketing or sales career.
- Detail-oriented with the ability to manage multiple tasks and meet deadlines.
- Must be able to travel within the United States on a quarterly basis while maintaining professionalism.
- Demonstrated ability to work solo as well as being a productive team member.
- Thorough understanding of commercial awareness and brand recognition
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