Marketing and Communications Coordinator

Reports to: VP of Community and Corporate Engagement

FLSA status: Exempt

POSITION SUMMARY

The Marketing amp; Communications Coordinator is responsible for advancing Peninsula Agency on Aging’s (PAA) visibility, credibility, and community engagement through clear, consistent, and mission-centered communications. This position leads day-to-day marketing and communications execution, ensuring that PAA’s brand, messaging, and storytelling effectively support philanthropy, partnerships, programs, and organizational reputation. Working in close collaboration with the Vice President of Community amp; Corporate Engagement and the Director of Philanthropy, the Marketing amp; Communications Coordinator plays a key role in translating PAA’s impact into compelling communications that build trust, strengthen relationships, and support mission advancement.

GENERAL PURPOSE

The Marketing amp; Communications Coordinator manages and implements PAA’s marketing, communications, and brand strategies across digital, print, and community-facing platforms. This role ensures consistent, age-positive messaging that aligns with organizational priorities, supports fundraising and partnership efforts, and enhances public understanding of PAA’s mission and impact.

POSITION RESPONSIBILITIES

· Implement PAA’s marketing and communications strategy in alignment with organizational goals and Mission Advancement priorities.

· Manage day-to-day communications across digital platforms, including website content, email campaigns, social media, and media outreach.

· Develop and maintain consistent organizational messaging, brand standards, and visual identity.

· Produce storytelling content, impact materials, and marketing collateral to support philanthropy, partnerships, programs, and community engagement.

· Collaborate with the Director of Philanthropy to support donor communications, campaigns, stewardship materials, and fundraising initiatives.

· Support the Vice President of Community amp; Corporate Engagement with communications related to partnerships, public visibility, and external engagement.

· Coordinate with program staff to elevate community impact, services, and outcomes through effective communications.

· Track, analyze, and report on marketing and engagement metrics to inform strategy and improve effectiveness.

· Maintain an editorial calendar to ensure timely, coordinated, and consistent communications.

· Coordinate, support, and attend public-facing events such as community fairs, outreach events, presentations, and partner activities to increase awareness of PAA’s services and mission.

· Support media relations, presentations, and other public-facing materials as needed.

ESSENTIAL SKILLS AND EXPERIENCE

· Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent professional experience.

· Demonstrated experience in marketing, communications, or public relations, preferably in a nonprofit or mission-driven environment.

· Strong written and verbal communication skills, with the ability to translate complex information into clear, engaging messages.

· Experience managing digital platforms, including websites, email marketing, and social media.

· Ability to manage multiple priorities, meet deadlines, and work collaboratively across departments.

· Experience using data, analytics, or engagement metrics to assess and improve communications efforts.