Sports Director

Lynchburg, VA
Job Description

WSET ABC 13 in Lynchburg, Virginia has an exciting opportunity for a full-time Sports Anchor/Reporter . We're not looking for someone who just shoots highlights and read scores. We want a person who can also tell unique sports stories to recruit the non-sports fan.


In this role, you will be required to produce daily sports content on a variety of platforms, along with performing other duties as assigned by the news managers. We are looking for someone with a clear understanding of how to cover College and High School Sports using strong storytelling and TV production techniques to make our stories impactful and memorable. Dynamic live television and storytelling skills are a must.


Important Details:

  • This is a one-person sports department
  • You will anchor sports 5 evenings per week. The schedule depends on what's happening in local college and high school sports, but typically includes weekends and holidays
  • You will shoot and edit your own stories, and operate your own LiveU.
  • In this role, you will coordinate, schedule, and communicate the weekly sports schedule along with our seasonal high school sports shows: Football Friday and Full Court Press. You will schedule several photographers to assist you shooting the high school highlights.
  • Our coverage priorities are: High School Sports, College Sports (especially Liberty University, Virginia Tech and UVA), and NASCAR (the Martinsville Speedway is in our viewing area).
Skills and Experience:

  • A self-starter and who can generate his or her own story ideas on a daily basis
  • Someone who can break stories before anyone else
  • Ability to demonstrate enterprise reporting and creativity in storytelling
  • Exemplary communication skills, both written and verbal
  • Ability to maintain an active social media presence to build your brand and solicit original story ideas
Requirements and Qualifications:

  • Previous anchoring and reporting experience is required
  • Must have at least 5 years of on-air experience
  • Live shot experience is required
  • Previous experience working in a team environment is a must
While applying online, please include a link to your online demo reel.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Posted 2026-03-27

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