Senior Analyst, Digital Experience Analytics

***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

This is your chance to be part of the next generation Strategy, Insights, Analytics and Full Service team of internal consultants to all teams across Hilton! The team strives to inform Hilton's business leaders with data driven insights aimed at aligning corporate strategy and customer experience across the organization. As a Senior Analyst, Digital Experience Analytics, you will support Hilton's Customers, Brands, Marketing, Digital, Revenue, and Sales organizations, with special support for the executive leadership team. On the Digital Experience Analytics team reporting to the Manager, Digital Experience Analytics, you will support projects to improve Hilton's Digital Owned Channels including digital marketing content, search engine and LLM optimization, and regional in-language performance.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Deliver analysis to answer business questions and outline impacts.
• Use data to tell comprehensive stories to a variety of audiences and decision-makers.
• Communicate channel performance through in-depth analyses, impactful visualizations, and effective presentation across to target audiences.
• Deliver measurement recommendations for a variety of new digital products and advise on the implementation of new analytics tagging requirements.

How you will collaborate with others:

• Partner with business teams to develop success metrics through analytical guidance.
• Partner within Strategy, Insights, Analytics and Full Service to deliver cross-functional analyses and ensure measurement approaches are appropriate and adhere to standards.

What deliverables you will take ownership of:

• Create standard reporting, dashboards, and metrics to enable coordinated communication and broad understanding of performance.
• Analyze customer engagement data to generate actionable insights and optimization opportunities.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of professional experience
• Two (2) years of experience in analytics
• Experience independently leading analyses, projects or workstreams
• One (1) year of experience working with a digital analytics platform such as Adobe Analytics or Google Analytics

It would be useful if you have:

• One (1) year experience with a coding language/query tool, such as SQL, Alteryx, R, or Python
• Experience working with a digital analytics debugging tool such as Omnibug, or Charles
• BA/BS Bachelor's Degree in an analytical subject area
• Product/Digital experience in the hospitality/travel industry

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.

Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program (“Wellthy”),  a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $75,000 - $100,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company. #LI-REMOTE