Leasing Manager | MAA Rove

MAA
Richmond, VA

The Leasing Manager reports to the Property Manager of an assigned apartment community for MAA and oversees all leasing, marketing and customer service activities. Responsibilities include creative marketing to generate a pool of prospective residents; customer relationship management to capture and maintain data on prospective residents; leasing apartments to prospective residents and providing training to leasing staff.

Job Summary

The Leasing Manager reports to the Property Manager of an assigned apartment community for MAA and oversees all leasing, marketing and customer service activities. Responsibilities include creative marketing to generate a pool of prospective residents; customer relationship management to capture and maintain data on prospective residents; leasing apartments to prospective residents and providing training to leasing staff.

The successful candidate will embody and work to reinforce MAA’s Core Values. Those values include:

  • Appreciating the uniqueness of each individual
  • Communicating openly and with integrity
  • Embracing opportunities
  • Doing the right thing at the right time for the right reasons

Duties and Responsibilities

  • Provides direction and guidance to staff performing leasing and marketing, and customer service for the assigned apartment community.
  • Provides on the job training and coaching to leasing staff. May participate in the recruitment and selection process of new leasing staff. May provide input and contribute to the performance management of leasing staff.
  • Maintains information on incoming prospects daily and shares with the leasing staff and property management as needed.
  • Develops and initiates creative and innovative methods to increase the quantity and quality of incoming prospective residents. Assists with marketing efforts in the community to promote positive awareness of the property and increase traffic of prospective residents. Contacts prospective residents by phone to market the property and schedule tours.
  • Performs leasing of apartment units at the assigned property to prospective residents by communicating the value of residence at the assigned property.
  • Responds to phone and email inquiries from prospective residents. Applies sales techniques to schedule tours of the property. Meets with prospective residents and checks the availability of units based on preferences and budget.
  • Collects required information from prospective residents to qualify residents for a lease. Completes all forms and data entry associated with leasing activities.
  • Notifies prospective resident of approval or disapproval. Assists qualified prospective residents with completing lease agreement and collects initial rent and deposit payments. Assists new residents with the move-in process.
  • Prepares and maintains a file for each resident according to policy and procedures.
  • Proactively contacts residents with expiring leases to propose renewals and close the renewal of the lease in advance of the lease expiration. Communicates and reinforces the resident value proposition to overcome resistance and secure renewal agreements.
  • Receives and corresponds with residents regarding service or other needs. Prepares work orders for service and triages requests to staff members as appropriate. Promotes positive resident relations and provides customer service and responsiveness to resident needs and concerns.
  • Ensures adherence to MAA policies and safety rules; complies with MAA policies for reporting incidents.
  • Supports Open Arms and other initiatives that demonstrate and enhance Mid-America’s corporate culture.
  • Monitors the property landscape and other attributes to identify and report potential safety hazards and concerns and to ensure quality property aesthetics.
  • Adheres to a varied work schedule, including weekends and some holidays, as required to be available to current and prospective residents.
  • Attends and participates in training programs and events which may require air travel.
  • Performs other related duties as assigned to meet the needs of the business.

Required Qualifications

  • High school diploma/GED and one or more years of experience in apartment leasing required

Preferred Qualifications

  • Bachelor’s degree strongly preferred
  • Leasing and/or marketing management experience preferred
  • CAM or NALP certification preferred

Knowledge, Skills, and Abilities

  • Creative marketing skills to generate consumer interest and engage prospective residents
  • Sales knowledge, skills and abilities to sell products and services to new and existing customers
  • Customer service skills and conflict resolutions skills to overcome objections and resolve issues
  • Skill and ability to clearly and concisely communicate verbally and in writing
  • Organizational skills to maintain records and schedules
  • Knowledge of apartment management laws and regulations at the federal, state, and local levels
  • Ability to visually inspect units, grounds, and other aspects of the property to determine adherence to standards
  • Proficiency with Microsoft Office applications (Word, Excel, Outlook and PowerPoint).
  • Ability to maintain confidentiality and maintain appropriate discretion

Physical and Environmental Requirements

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
  • This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
  • This job operates in a professional office environment with frequent exposure to the outdoors and adverse weather conditions. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Disclaimer

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The local pay range for this role is $17.72 - $29.23. This is the range at the time of the job posting. The pay offered may be based on several factors including but not limited to relevant education, skills, qualifications, certifications, and relevant experience.

Property Location:

MAA Rove
Posted 2026-07-21

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