Digital & Web Content Manager

Job Description

Job Description

Position Summary:
The Manager of Web & Digital Services leads the organization's digital presence and strategy, reporting directly to the Senior Director of Marketing & Communications. This role is responsible for website management and maintenance – including the Alliance site and any child sites, SEO/SEM initiatives, working alongside the Marketing & Content Specialist on digital marketing campaigns and initiatives, and leveraging technology to enhance member experience.

Key Responsibilities:

• Oversee website content, functionality, and user experience, ensuring integrity of site architecture and accuracy of information
• Proactively coordinate with teams and departments to organize and structure web content, managing workflows and requests while considering necessary deadlines and team needs
• Managing the registration and renewal of domain names and Configuring Domain Name System (DNS) settings to ensure proper mapping of domain names to IP addresses.
• Lead SEO/SEM efforts to improve web and overall digital visibility and reach
• Analyze metrics and provide reports and recommendations for optimization across web and digital platforms, including to paying advertisers
• Ensure digital accessibility compliance and security across platforms
• Identify emerging digital trends and technologies relevant to the organization
• Support Marketing & Content Specialist in implementing advertisements across Alliance platforms/offerings
• Work collaboratively with the Marketing & Content Specialist to develop, support, and implement digital marketing strategies
• Collaborate with IT on technical requirements and implementation
• Manage digital vendor relationships and contracts
• Assist members with login credentials and accessing the website as requested

Qualifications:

• Bachelor's degree in Web Development, Digital Marketing, or related field
• 5+ years of experience in web management & digital marketing
• Basic understanding of HTML code; proficiency in Content Management Systems, such as WordPress
• Understanding of database integration with the website and other systems
• Strong understanding of SEO/SEM principles and best practices
• Experience with creating and maintaining web analytics tools for real time reporting and data-driven decision making
• Proficiency with content management systems and digital marketing platforms
• Knowledge of digital accessibility standards
• Strong project management skills

About the National Alliance for Care at Home:

The National Alliance for Care at Home is the leading authority in transforming care in the home. The Alliance is the unifying voice for those providing and receiving healthcare through all stages of life. As part of our Public Affairs team, the Public Affairs Specialist will play a vital role in shaping impactful advocacy efforts and building a stronger voice for care at home.