Marketing Manager

Job Description

Job Description

Summary of Responsibilities

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and leadership to manage campaigns across multiple channels.

Essential Functions

• Develop and refine company-wide marketing strategies, objectives, and long-range plans.
• Lead creation of value propositions for product lines by translating customer needs and operational benefits into differentiated market positioning.
• Build deep market understanding by collaborating closely with sales, product, and operations teams to assess customer needs, competitive dynamics, and growth opportunities.
• Drive growth of existing products by identifying distribution channels, analyzing market size and volume potential, and providing data-backed customer targeting recommendations.
• Plan and execute promotional and advertising programs aligned with Sales & Marketing strategies.
• Monitor industry trends, market conditions, regulatory changes, and new product introductions to identify opportunities and forecast market potential.
• Maintain competitive intelligence on current and emerging competitors.
• Oversee development of sales and marketing collateral, including presentations, brochures, and product guides.
• Oversee marketing calendars, budgets, and vendor relationships.
• Develop and execute marketing strategies that align with company goals, often across multiple channels such as digital, social, email, and events.
• Develop strategies, pricing programs, and product offerings for website sales and online promotions.
• Lead planning and execution of tradeshow, exhibit, and sponsorship programs.
• Represent the company at major national and international trade shows; manage booth setup, teardown, and logistics, including occasional material pickup from shipping carriers.
• Supervise and support the day-to-day activities of the Samples Assistant.

Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· 3-5 years of experience in marketing roles.

· Proven experience in marketing roles with increasing responsibility.

· Strong understanding of advertising, market research, marketing technology, and budgeting.

· Proficiency with marketing software and digital tools.

· Solid knowledge of digital marketing channels, analytics, and campaign management.

· Demonstrated success in planning product launches and events.

· Excellent communication skills with the ability to adapt to diverse audiences.

· Strong project management skills with the ability to prioritize and meet deadlines.

· Leadership skills with experience motivating teams and resolving conflicts.

· Analytical mindset with the ability to interpret data and translate insights into action.

· Willingness to travel for customer visits and trade shows

· Ability to lift up to 50 lbs.