Regional Marketing Senior Associate

Forvis Mazars
Richmond, VA

: Requisition Number 2235066 Description & Requirements The Regional Marketing Senior Associate reports to the Marketing Manager and region's Strategic Marketing Director/Senior Manager/Manager and helps partners and managers identify and track business opportunities and develop relationships with prospective clients, coordinates office marketing strategies, and executes internal and external communications. The Senior Associate will collaborate with numerous partners, including sector leaders, and other marketing and business development personnel throughout the firm. This position is responsible for providing a blend of strategic marketing planning/execution and project management support. How you will contribute:
  • Identify appropriate marketing strategies & tactics to improve brand awareness & generate demand for Forvis Mazars services
  • Work with Market Sector Leaders (MSLs) in developing office sector plans & ensuring completion of plan tasks
  • Develop & execute a media and public relations plan. Develop relationships with journalists to position Forvis Mazars as the "go-to" resource for accounting information in collaboration with the region's Strategic Marketing Director/Senior Manager/Manager and Marketing Manager
  • Work with our Private Client and Consumer & Logistics sectors to drive strategy and execution of go-to-market plans across the region
  • Lead, coordinate, & design new & creative ideas around the firm's prospecting efforts
  • Lead the development & execution of seminars/roundtables, speaking engagements, & client appreciation events
  • Develop win announcements celebrating client pursuit successes
  • Identify & coordinate strategic community involvement & sponsorships
  • Assist Partners with nurturing of prospects by researching, identifying, & drafting communications to keep Forvis Mazars in front of targeted prospects
  • Identify & coordinate strategic community involvement & sponsorships
  • Develop a local market advertising plan & coordinate ad placements in collaboration with the region's Strategic Marketing Director/Senior Manager/Manager and Marketing Manager
  • Actively manage successful sales pursuit efforts through team involvement, market research, & communication throughout impact prospect opportunities
  • Manage contacts using CRM system including entering new contacts, updating contacts, & creating reports
  • Identify, compose, & submit social media posts for posting on Forvis Mazars social media accounts
  • Be an active participant in marketing & planning meetings
  • Collaborates with region's Strategic Marketing Director/Senior Manager/Manager and Marketing Manager
We are looking for people who have Forward Visions and:
  • Time management skills & ability to set priorities effectively
  • The capability of interacting with partners & leaders at the highest level of the organization and ability to set clear expectations with them
  • Ability to manage effectively through change; is a strong team player; resolves issues & capitalizes on opportunities
  • Independent thinking capabilities & is able to take direction as well as initiate action
  • Effective organizational skills, is detail-oriented & can multitask
Minimum Qualifications:
  • Bachelor's degree in a related field
  • 3 years or more of experience
#LI-RICH #LI-JJ1

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients' industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm's 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications. It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies. Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.

Posted 2026-07-30

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