Systems Analyst
Marketing Decisioning, Pega Customer Decision Hub (CDH)
Hybrid at Vienna, VA preferred. Open to Winchester, VA, or Pensacola, FL
W2 Hourly Rate: $55/hr.
12 month+ contract
Role Overview:
System One IT has a 12-month+ contract opening for a Systems Analyst with marketing decisioning and analytics experience, in support of a leading financial services customer, to develop and execute targeted strategies and marketing campaigns across channels enabled by Pega Customer Decision Hub (CDH ). Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis. The role owns the day-to-day campaign operations lifecycle—from requirements and approvals through QA/testing, deployment, and post launch monitoring and issue resolution. The analyst will partner with marketing product strategists, business stakeholders, compliance, and cross-functional agile teams to achieve positive member experience and business outcomes.
Job Responsibilities
- Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH).
- Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic.
- Assist with coordinating and optimizing member communications across inbound and outbound channels.
- Create and refine user stories and documentation to support next best action implementations.
- Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact.
- Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns.
- Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives.
- Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms.
- Experience collaborating with cross-functional technical and business teams.
- Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics.
- Familiarity with marketing campaign processes, data analysis, and lifecycle management.
- Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI).
- Strong analytical, problem-solving, and communication skills.
- Bachelor’s degree in Marketing, Business, or equivalent experience.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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Ref: #851-Rockville-S1
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