Sales Specialist

Phusion Projects
Fredericksburg, VA

Phusion Projects Sales Specialist

Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide. Phusion Projects houses a portfolio of brands, including but not limited to, Four Loko, Four Loko PREGAME, Mamitas, Pirate Water, Basic Vodka, Basico Tequila, and Earthquake.

Innovation and disruption are in the DNA at Phusion. We understand drinkers as category agnostic and we pursue flavor, brand, and functional benefits above all else. We're always looking to push boundaries within our current product portfolio and partnerships, and that mindset flows through our company culture.

The Sales Specialist will be responsible for building and maintaining relationships with key accounts to influence distribution of Phusion brands. They will also drive new distribution, create displays, and increase brand visibility with focused SKU's, pricing, and program POS in independent and chain outlets. They will manage key accounts through planning, execution and reviews of results against current goals. This role will require weekly travel within an assigned territory and additional travel 3-4 days a month for market-wide crew drives outside of your market or state. To be successful in this role, you must be organized, have strong interpersonal skills, be a problem solver, be comfortable with the use of technology, and be willing to travel.

Duties and Responsibilities:

  • Work closely with various wholesalers to execute all sales and promotional programs.
  • Collaborate with key distributor sales reps to ensure focus on the Phusion portfolio at accounts through regular communication within the account base you and your ASM have aligned on.
  • Leverage selling resources to support accounts, including programming execution, sampling, POS, etc.
  • Partner with internal Phusion team (ASM, RM and KAMs) to ensure alignment and execution at accounts.
  • Fiscally responsible for maintaining your assigned budgets.
  • Ensure proper merchandising standards are executed in the market, including in-store programming, and out-of-store permanent POS.
  • Build relationships with both distributors and retailers to ensure sales goals are met.
  • Attend promotional events, when needed, to generate new sales leads for our products.
  • Educate external partners on product updates, changes and launches.
  • Act as the face of the company at all times, while working with external partners.
  • Perform other related duties, as assigned by management.

Qualifications:

  • High school diploma or general education degree (GED), or 1-3 years related experience and/or training, or equivalent combination of education and experience.
  • Computer skills required: Microsoft Office Suite.

Competencies:

  • Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
  • Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  • Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
  • Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Physical Demands/Work Environment:

  • Frequently required to stand
  • Frequently required to walk
  • Frequently required to sit
  • Frequently required to hold computer or tablet
  • Continually required to utilize hand and finger dexterity
  • Continually required to talk or hear
  • The employee must occasionally lift and/or move up to 50 pounds

Phusion Projects is an equal opportunity employer. Phusion recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law. This is a hybrid position. Phusion Projects does not have an office in this location, but you will be required to travel in your assigned service area to visit accounts/clients weekly.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Posted 2026-03-15

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