Sales Representative

A Place for Mom
Richmond, VA

Inbound Sales Representative

As an Inbound Sales Representative at A Place for Mom, you'll be the trusted first point of contact for families searching for senior care solutions. In this high-impact sales role, you'll use empathy, insight, and strategic guidance to help caregivers as they explore the best care options for their loved ones.

What you will do:

  • Work in a growing, fast-paced industry as an expert resource for families on senior care options, delivering an exceptional experience aligned to our company mission
  • Take inbound, pre-screened leads working remotely from your home office as an inside sales representative, working an assigned shift with strong schedule adherence
  • Conduct in-depth initial consultation calls with families
  • Educate families on customized senior care options, and work to find the senior living communities and home care providers that best match their needs
  • Act as the liaison between families and senior housing communities or care providers once you successfully complete the 4 week new hire training program

What will make you successful:

Success is measured by reaching daily production benchmarks (inbound calls and outbound return calls), which consists of referring families out to communities and scheduling tours for them to ultimately drive move-ins. As a Welcome Advisor you will be the company's first interaction with a family with the goal of being empathetic to their situation and delivering a great family experience.

Qualifications:

  • Two or more years of experience in inside sales/inbound call center
  • History of exceeding sales targets
  • Ability to multitask; simultaneously talk on the phone and take notes on the computer
  • Strong computer and typing skills necessary, including Word and Excel and ability to learn and navigate internal CRM system

Schedule:

You will work a 40-hour work schedule on an hourly, non-exempt basis. Schedules are set based on business needs, and may include regularly scheduled evenings and weekends, along with some holiday shifts during the year.

Compensation:

  • Base Salary: $45,760 ($22.00 an hour)
  • On Target Earnings: $74,000 ($28,240 variable bonus (Uncapped)
  • Benefits:
    • 401(k) plus match
    • Dental Insurance
    • Health Insurance
    • Vision Insurance
    • Paid Time Off

About A Place for Mom:

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most their love for each other.

We're proud to be a mission-driven company where every role contributes to improving lives. Caring isn't just a core value it's who we are. Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

  • Mission Over Me : We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
  • Do Hard Things : We are energized by solving challenging problems and see it as an opportunity to grow.
  • Drive Outcomes as a Team : We each own the outcome but can only achieve it as a team.
  • Win The Right Way : We see organizational integrity as the foundation for how we operate.
  • Embrace Change : We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit .

Posted 2026-03-15

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