Downstream Marketing Manager (Hybrid)
- Guide teams through development and execution of the Annual Marketing Plan
- Identify weaknesses in marketing plans and provide clear direction
- Coach on budget planning, P&L understanding, and resource allocation
- Provide strategic direction and subject matter expertise to the sales force
- Train and coach on sales communication and multi-channel strategy execution
- Support sales training, forecasting, and operations processes
- Align marketing and product line budgets with customer acquisition and retention goals
- Develop and coach on product launch strategies including pricing, targeting, positioning, and value proposition
- Develop messaging and communication strategies in line with brand direction
- Champion strategic customer segmentation for brand efficiency
- Mentor in developing value-driven targeting and positioning
- Partner with key cross functional teams such as upstream marketing, sales training, and medical education to leverage customer feedback to evolve product and program offerings
- Drive innovation in response to shifting market needs
- Lead the development and execution of KOL strategy
- Maintain a strong pulse on market insights by attending tradeshows, sales and customer trainings, customer events, spine surgeries, and labs
- Coach teams on competitor strengths/weaknesses and integrate insights into strategy
- Teach value proposition articulation and customer buying behavior
- Bachelor’s degree preferred
- 8+ years of work experience, including 5+ years in medical device marketing and/or sales
- 2+ years of people management experience preferred
- Strong communication, analytical, and project management skills
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Ability to manage multiple priorities and lead cross-functional teams
- High ethical standards and professionalism
- Physically able to meet job demands (e.g., lifting up to 50 lbs, visual/auditory demands)
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO) and holidays
- Ongoing training and professional development opportunities
- Opportunity to grow within a fast-paced, dynamic company
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