K-12 Sales Specialist (Food Broker)

K-12 Specialist (Food Broker)

Affinity Group is seeking a K-12 Specialist to make their mark in our Maryland  markets. This position will report to the Director of K-12 Sales.

Who we're looking for:

As a K-12 Specialist, you will drive sales development within an assigned market, focusing on prospecting, lead generation, managing the sales pipeline, and influencing decision-makers to enhance K-12 nutrition programs. Success in this role requires a track record of achievement in business development, consultative selling, and account relationship management. You'll leverage your expertise in building strong relationships and confidently closing deals, ensuring impactful outcomes for both clients and the organization.


Who We Are:

Affinity Group is one of the fastest-growing food sales and marketing agencies, with a national presence throughout North America. We represent some of the most recognizable and well-regarded food brands in the industry, and bring decades of expertise and a consultative system that is tailored for a localized approach. Supported by the corporate sales support team, you’ll be part of a team that drives brand awareness and increases market demand for our clients.

Perks & Benefits:

• Health, vision, and dental insurance
• Life insurance and disability benefits
• 401(k) retirement plan + Employee Stock Ownership Plan (ESOP)
• Paid time off and company holidays
• Employee discounts ( National Purchasing Partners )
• Competitive pay + bonus potential

What You’ll Do:

• Develop and execute event and activity plans to drive engagement and growth for assigned operators
• Highlight the client’s unique value proposition by effectively presenting product features and benefits
• Generate inquiries and opportunities through strategic sales presentations and impactful market partnerships
• Build and influence key partnerships while managing daily tasks, including virtual presentations, calls, and emails, to maximize sales and increase shipments
• Deliver exceptional, consultative sales presentations tailored for K-12 foodservice directors, school boards, charter organizations, foodservice associates, and advocacy groups
• Operate from a mix of local office and remote settings, consistently meeting or exceeding ambitious sales goals
• Manage the full sales cycle independently, leveraging CRM systems to maintain data accuracy and streamline processes
• Apply critical thinking to guide prospects toward informed and successful purchasing decisions

What to expect:

• The typical work week: Monday through Friday
• During the food trade show season, the position requires the ability to stand for extended periods, with the ability to safely lift case goods (up to 50 lbs.)
• Travel (Driving): Position requires daily motor vehicle travel to assigned locations. The candidate must possess an active Driver’s License and a clean driving record
• May require some overnight travel

Qualifications:

• 3-5 years of experience in foodservice brokerage or distribution sales, preferably in the K-12 sector
• Background in K-12 education or foodservice is highly valued; culinary or operations experience is a plus
• Bachelor’s degree is preferred but not required
• Exceptional time management skills with the ability to prioritize competing demands effectively
• Self-motivated with a strong drive to achieve results
• Excellent communication and active listening skills, with the ability to build trust and foster relationships
• High emotional intelligence and proven success in developing strong partnerships
• Valid driver’s license, reliable transportation, and flexibility for daily travel; some overnight stays required for industry events
• Proficiency with Microsoft Office Suite and Sales Management Systems

Bonus points for:

• Associate or bachelor's degree

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.