Sales Representative - Virginia - Smart Care

Stryker
Richmond, VA

Sales Representative – Vocera

As a Sales Representative, you will be responsible for promoting and selling Stryker’s Vocera solutions to hospitals and healthcare providers. This includes products like the Vocera Smartbadge, a hands-free, wearable device, and the Vocera Badge—two of the most innovative tools for clinical communication and workflow. Vocera’s mission is to simplify and improve the lives of healthcare professionals, patients, and families, while helping hospitals enhance quality of care, operational efficiency, and the overall healthcare experience. Beyond healthcare, Vocera’s solutions are also used in aged care facilities, veterinary hospitals, luxury hotels, retail stores, schools, power plants, libraries, and more. You will build and maintain strong customer relationships, address inquiries, negotiate pricing, and manage orders. By staying informed on industry trends, competitor activity, and regulatory changes, you’ll effectively position Vocera’s products in the market.

What you will do

  • Promote and sell Stryker Vocera products to meet our customers’ needs in a sales or clinical Information Technology setting.
  • Identify, qualify and close new customer sales opportunities in designated territory.
  • Plan and implement effective territory sales strategy required to progress deals through the process.
  • Forecast and maintain necessary pipeline to support quota achievement quarter over quarter.
  • Advance opportunities efficiently and with a sense of urgency through the sales cycle.
  • Build and maintain executive and key customer relationships through the C-suite to build trust and close deals.
  • Conduct solution-focused customer presentations, including coordinating the involvement of all necessary internal team members.
  • Ensure positive communication and collaboration with key internal partners and teams; use corporate resources effectively to maximize success of your territory.

What you need

Required:

  • High school diploma and 5+ years of professional experience

Preferred :

  • Bachelor’s Degree.
  • Solid understanding of communication technology trends and industry dynamics in healthcare.
  • Have executive presence and influencing skills; excellent negotiation and the ability to close sales.
  • Demonstrate proficiency in managing complex sales cycles typically defined as six months or longer with multiple stakeholders, decision-makers, and influencers at multiple levels.
  • Convert leads to new relationships and closed deals, self-starter.
  • Proven track record of consistently meeting and/or exceeding sales quotas.

Additional Information:

  • A valid driver’s license in the state of residence and a good driving record is required.
  • At times, may be required to move, set up and demonstrate equipment weighing up to 50 pounds - reach, push, or pull in order to accomplish job accountabilities.
  • May involve prolonged periods of stooping, kneeling, crouching, bending, sitting, standing, and/or crawling as appropriate.
  • Coordination of the eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention.
  • May handle various materials including but limited to: durcot fabric, nylon fabric, Velcro, zippers, product components comprised of rubber, metals and coated products.

Base/Draw + Commissions
Salary: $100,000 -105,000 and may be eligible to earn commission and/or bonuses + benefits

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Posted 2026-01-30

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