Senior Director/Director, Demand Generation (McLean)

Senior Director/Director, Demand Generation

Join to apply for the Senior Director/Director, Demand Generation role at Cvent

Senior Director/Director, Demand Generation

Join to apply for the Senior Director/Director, Demand Generation role at Cvent

Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers the human connection.

Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

Cvent is looking for a strategic and results-driven Senior Director/Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role is responsible for cross-sell, upsell, and new buying center penetration, developing integrated programs that grow our footprint across Cvents extensive product suite.

This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won business.

In This Role, You Will

• Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement
• Build integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments
• Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers
• Partner with Sales and Customer Success to align on account plans and campaign execution strategies
• Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries
• Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel
• Continuously test and optimize programs based on performance, feedback, and evolving customer needs

Here's What You Need

• 10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM)
• Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives
• Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense
• Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners
• Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes
• Analytical mindset with experience using data to drive prioritization and program optimization
• Exceptional project management, communication, and stakeholder alignment skills
• Bachelor's degree required

Physical Demands

W e are not able to offer sponsorship for this position

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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