Communications Specialist
- Essential Duties and Responsibilities
- Manages multiple service lines and programs; acts as main point of contact and oversees development of marketing collateral, strategy, and content.
- Experience with social media and video creation.
- Works independently and collaboratively with content experts to provide communications support for leadership, key departments, and committees.
- Assists with content development and maintenance across CRH websites.
- Implements marketing and communications projects involving scheduled publications, collateral material, and electronic communications.
- Oversees event collateral development related to service lines, programs, launches or committees – and assists with special events that may include nights and weekends.
- Finds new ways to increase engagement and readership of assigned marketing initiatives.
- Develops, writes and/or edits marketing materials, website and social media content, advertising copy, blog articles and news releases.
- Arranges photography for various departments – as appropriate, secures approvals, and follows through with production and distribution.
- Participates in multiple hospital-wide committees and provides necessary collateral and other marketing support as needed.
- Maintains awareness of and proficiency in current trends and practices in marketing, public/media relations, social media communications and email database management for communications purposes.
- Maintains the confidentiality of information coming into and being disseminated out of the department.
- Maintains skill levels in technology for tools required to perform job requirements.
- Develops and maintains an acute awareness of the interests, needs and sensitivities among the organization's various audiences, including parents, families, employees, volunteers, physicians, donors, trustees and the general public.
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