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Director of Sales

Potter Global Technologies
Roanoke, VA
Now Hiring: Director of Sales - Field Sales Leadership

Lead. Grow. Transform the Team.

Are you a people-driven sales leader who knows how to elevate talent, drive accountability, and build high-performing teams? As part of our continued investment in the sales organization, we are adding two Director of Sales roles to lead regional teams and enhance execution across key markets.

This is a remote leadership role with travel requirements, focused on coaching, developing, and driving performance across a team of Regional Sales Managers. If you excel at bringing structure to a complex sales environment, enforcing pipeline discipline, and leading through change, this is your opportunity to make a high-impact mark.

As a key member of our leadership team, you will:

  • Lead, coach, and develop a team of Regional Sales Managers across territories
  • Drive forecasting accuracy, Salesforce reporting discipline, and KPI achievement
  • Build business plans, support strategic execution, and travel with RSMs to strengthen territory performance
  • Support the successful transition to a refined territory model by providing clarity, structure, and leadership to your team.
  • Establish clear expectations, accountability rhythms, and performance management standards
  • Partner cross-functionally with Customer Service, Quoting, Technical Support, Training, Sales Engineering, and Marketing
  • Mentor your team through organizational change while building trust, clarity, and alignment
  • Ensure revenue growth within priority vertical markets
  • Support National Sales Meeting execution and other major sales initiatives
  • Uphold a strong, transparent leadership presence that elevates team communication and performance

Why Join Us?

 Valcom isn’t just a company — it’s a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we’re shaping how people stay safe and connected around the world. With more than 250 employees, nearly all Valcom products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.

Valcom is also proud to be part of Potter Global Technologies. Through our partnership with private equity firm KKR, employees have the unique opportunity to participate in an ownership program — a benefit rarely offered in our industry. Being a co-owner means playing a direct role in our success and sharing in the financial rewards.

We’re a company on the move — restructuring for growth, investing in our people, and building a stronger, more aligned sales organization. If you're ready to lead a talented team, bring clarity to transformation, and shape the future of our go-to-market strategy, we want to hear from you.

Qualifications

What You Bring to the Table:

  • A proven track record of leading and developing high-performing sales teams
  • Experience selling into our supporting multiple vertical markets such as healthcare, industrial, and education is strongly preferred.
  • Strong pipeline management, forecasting, and Salesforce expertise
  • Ability to drive execution, establish accountability, and implement structure
  • Strategic thinking with a passion for problem-solving and process improvement
  • Exceptional communication, situational awareness, and coaching ability
  • Strong business planning and territory strategy experience
  • Regular travel (Approximately 70-75&) to engage with Regional Sales Managers and support regional performance
  • Driven, self-motivated leadership approach with an entrepreneurial mindset
  • Bachelor’s degree or MBA preferred

Compensation & Details

  • Base Salary: $165,000 to 175,000
  • Bonus Structure: Annual performance bonus based on team revenue performance and Director leadership KPIs.
  • Location: Remote with travel requirements
  • Reports To: Vice President of Sales

Ready to Lead?

 If you’re passionate about people, driven by performance, and excited to guide a team through high-impact transformation, we’d love to meet you.
Posted 2026-01-21

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